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Wunderman Thompson Commerce Deploys End-to-end Social Commerce Capability To Supercharge New Era Of Retail

Focusing on five key pillars, Wunderman Thompson Commerce’s new offering is designed to directly align social media engagement with business success

Wunderman Thompson Commerce, the leading global digital agency for retailers, has launched an end-to-end social commerce capability to help businesses optimise their social offerings ahead of the latest global shopping revolution.

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With the popularity of social commerce skyrocketing in lockdown, and a third (33%) of global shoppers now looking to social platforms for inspiration alone, Wunderman Thompson Commerce’s unique social offering will help clients to grow their social commerce footprint by increasing their influence and reach, while improving the overall user experience for customers wishing to buy via social channels.

According to Wunderman Thompson Commerce research, more than half (56%) of consumers intend to shop more through social channels in the future and more than two-fifths (44%) have already bought from a social platform, making investments in the newfound eCommerce power of Instagram, TikTok and Facebook vital.

Encompassing strategy and engagement, content, product and data, technology and media pillars, this new offering will help propel brands into the forefront of what social commerce has to offer. From auditing a brand’s pre-existing social offering, through to curating a social commerce vision that directly aligns with a business’s specific objectives, and then executing that vision accordingly, Wunderman Thompson Commerce’s social arm will manage the full process for its customers end-to-end.

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What’s more, as part of the Technology pillar, Wunderman Thompson Commerce is also building ‘The Connector’ – a platform agnostic proprietary piece of middleware that can connect the back end of a brands commerce stack to social native checkout, enabling a slick and frictionless checkout process for even those on large, complex tech stacks, ultimately making purchasing on social channels seamless.

Chloe Cox, Head of Social, Wunderman Thompson Commerce, said:

“The term “Social Commerce” has been thrown around for a while now, but finally, we are starting to see some tangible advances in the industry, with platforms experimenting with checkout features, and brands embracing these developments. Our recent research showed how 80% of consumers want to get from inspiration to purchase quicker, so with social platforms becoming ever more present across all four stages of the customer journey, it’s a no brainer to help clients finesse their social strategy and help them give their customer the best and most frictionless social shopping experience that they can.

“It’s without question that social platforms have performed a key role throughout the pandemic and will undoubtedly become even stronger when it comes to commerce – so it’s time for brands to take stock. That’s where we come in. Our end-to-end Social Commerce offering can support clients with everything from strategy and engagement to content creation and brand shop development. And in addition, with our deep-rooted technical knowledge and expertise, we’re uniquely placed to help clients integrate social channels into their existing commerce ecosystem.”

As a growth partner for Social Commerce, Wunderman Thompson Commerce’s new capability offers an array of services to help optimise social presence, create connected experiences across selling channels and drive brands into becoming leaders within the social commerce space, ultimately helping to increase sales.

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