The First Ever AnoufaBears Intelligent Secure Toy is Designed to Enhance Internet Safety for Children
SEALSQ Corp, a leader in the fields of Semiconductors, PKI, and Post-Quantum technology, in collaboration with its parent company WISeKey International Holding Ltd., a global leader in cybersecurity, digital identity, and Internet of Things (IoT) solutions operating as a holding company, and globally renowned contemporary visual pop-art French artist Ylan Anoufa, proudly announce the development of the first ever AnoufaBears Intelligent Secure Toy, codenamed WISeToy. This groundbreaking initiative aims to safeguard children’s interactions with the Internet, combining state-of-the-art security technology with artistic flair.
Ylan Anoufa, known for his iconic AnoufaBear metal sculptures adorned with unique graffiti and placed in locations around the world such as Paris, Hong Kong, Miami, Marbella, Cannes, Nice, Courchevel, Annecy, Macao, and Warsaw, brings a modern, humorous, and thought-provoking aesthetic to the project. His work, celebrated for its vibrant use of color, harmony, space, and form, has captured the attention of the art world and beyond. This is evident through his collaborations with global icons like Lenny Kravitz and the Rolling Stones, as well as brands like Porsche, Barbie, and Van Cleef & Arpels.
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The WISeToy AnoufaBears project emerges in response to the increasing prevalence of connected toys and devices in homes worldwide. With over 40 million homes equipped with smart devices, the need for enhanced security and privacy in children’s toys has never been more apparent. These “smart devices,” capable of using cameras, microphones, or sensors with internet or Bluetooth connectivity, pose potential risks to children’s safety and privacy.
Leveraging SEALSQ’s cutting-edge cybersecurity solutions, each WISeToy AnoufaBear is equipped with advanced semiconductors that authenticate the toy’s integrity and facilitate secure connections with a parent-supervised app. This innovative approach ensures that the interactive experiences offered by these toys do not compromise the child’s safety or privacy.
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Carlos Moreira, CEO of SEALSQ, stated, “Our collaboration with Ylan Anoufa represents a significant milestone in our ongoing efforts to create a safer digital environment for children. By integrating our robust cybersecurity technology with the artistic vision of Ylan Anoufa, we are setting a new standard for secure and educational toys in the digital age.”
The initiative highlights the importance of safeguarding children’s geo-location data and reducing the risk of fraud, scams, or identity theft associated with the use of connected devices. With the launch of the WISeToy AnoufaBears, SEALSQ, WISeKey, and Ylan Anoufa are at the forefront of combining technology and art to protect and inspire the next generation.
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