SportsGrid, the world’s first and only 24-hour streaming FAST channel serving the massive sports wagering audience, announced the launch of the video network on the Xiaomi Mi TV + in España. SportsGrid is available on the Xiaomi Mi TV platform joining the wide selection of free channels across many programming genres including movies, TV shows, sports, news, comedy and more. The SportsGrid Network viewer experience amplifies the emergence of new levels of fan engagement among Men 18-34 with the convergence between live event coverage and real-time sports wagering.
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“With users consuming more and more streaming video content every year, we believe it is important to let users experience quality content in new ways. We’re happy to work with SportsGrid to connect Xiaomi users to watch the live sports wagering coverage of major sports events. We look forward to the launch of the SportsGrid Network to provide the real time scores, data, and intelligence to benefit our users.” said Hanson Han, Director of Business Development, Xiaomi International.
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“As we approach the FIFA 2022 World Cup, SportsGrid is extremely pleased to be covering the live global event with the real-time odds, moneylines, and gaming data for our connected worldwide viewers. SportsGrid has developed strategic global content alliance relationships with the Sporting News, Legal Sports Report, the Parleh (Canada), and Sportradar to augment the network’s worldwide coverage. The SportsGrid strategic content alliance is a collaborative initiative bringing together the strategy, reporting, and editorial resources of each participating media organization.” Said Charles Theiss, SportsGrid Chief Media Officer.
Amagi, the leader in media SaaS for broadcast and connected TV, has supported SportsGrid’s rapid international growth with their next-generation media technology solutions accelerating the worldwide distribution and monetization of the network.
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