Spotify’s New ‘DJ’ Feature Builds Custom Playlists & Provides A Personalized Radio Experience

Personalization makes all the difference and Spotify, the popular music mogul knows this the best. After enticing music lovers with its superlative range of custom features like Discover Weekly, the annual Wrapped campaign, Spotify has unveiled a brand new Generative AI-powered DJ feature. In the past, Spotify has generously used artificial intelligence to innovate, launch new products, and delivered the right kind of music at the right time.

In its blog post, Spotify, while throwing some light on the new feature stated that the ‘DJ is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you’.

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Bringing Back your Old Favorites

This feature, which is first rolling out in beta, will put together a curated musical lineup alongside some intriguing commentary about the tracks and artists in an incredibly realistic voice. Apart from sorting the newest racks for you, the DJ feature will play your old favorites you haven’t listened to in aeons.

After analyzing what you might enjoy, depending on your taste, will deliver a personalized playlist. Additionally, it will constantly work on the playlist depending on your feedback. If you don’t like what’s playing, hit the DJ button and it will take care of the rest. The more you listen and tell the DJ your preferences, the better its recommendations will get.

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AI DJ – The Technology Behind it

Just like the DJ at your favorite club knows what you love, Spotify’s DJ will also treat you to some latest releases based on your musical taste, or take you back to the good ‘ol days with a nostalgic playlist. The DJ features take the listening experience to a whole new personal level.

Spotify combines personalization technology and OpenAI to give you a lineup of music recommendations based on what we know you like.

To satiate the passionate musical soul in you, Spotify’s expert music editors provide the users with insightful facts about the music, artists, or genres they’re listening to. The brand boasts of experts in genres who know the music scene, and the culture better than anyone else.

Sonantic for Stunningly Realistic Voices

Spotify depends on the dynamic AI voice platform that works wonders in producing stunningly realistic voices from the text.

To create the voice model for the DJ, Spotify chose their Head of Cultural Partnerships, Xavier “X” Jernigan who served as one of the hosts on Spotify’s first (and personalized) morning show, The Get Up. His voice and personality did magic with the listeners and so Spotify chose his voice as the first model for the DJ.

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Where’s the New DJ?

Spotify is ushering in the musical marathon in English for Spotify Premium users in the U.S. and Canada.

• Click home to access the DJ in the music feed of the Spotify mobile app (iOS and Android).
• Tap play on the DJ card.
• Sit back for the DJ to brew up the lineup with some interesting anecdotes about the songs and artists.
• In case the playlist is not working for you, hit the DJ button at the bottom right of the screen to be taken to a different genre, artist, or mood.

Here’s the video introducing the DJ.

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