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Strategy Analytics: Premium Tier Drives 5G Baseband Revenue

The global cellular baseband processor market grew 19 percent to $8.7 billion in Q2 2022, according to Strategy Analytics’ Handset Component Technologies (HCT) service report.

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5G baseband revenue grew 40 percent in Q2 2022, driven by an increased mix of premium and high-tier chips from Qualcomm and MediaTek.

According to this Strategy Analytics’ Handset Component Technologies (HCT) research report, “Baseband Market Share Tracker Q2 2022: Qualcomm and Unisoc Post Robust Revenue Growth,” Qualcomm, MediaTek, Samsung LSI, Unisoc and Intel captured the top-five revenue share rankings in the baseband market in Q2 2022.

  • Qualcomm led the baseband market with a 59 percent revenue share, followed by MediaTek with 29 percent and Samsung LSI with 6 percent.
  • 5G baseband revenues grew 40 percent year-over-year, while shipments grew 16 percent. In addition, the increased mix of higher-priced premium and high-tier 5G chips boosted ASPs (average selling price).
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Sravan Kundojjala, author of the report and Director of Handset Component Technologies service at Strategy Analytics, commented, “Qualcomm posted a 53 percent growth in its 5G baseband revenue, driven by an increased mix of premium and high-tier Snapdragon apps processors. The company’s continued traction in Samsung’s Galaxy S22 lineup boosted its baseband ASPs to yet another all-time high. Despite strong products, Qualcomm will see a weak 2H 2022, thanks to reduced demand in its core smartphone chip market.”

Mr. Kundojjala continued, “MediaTek posted its all-time high baseband revenue in Q2 2022, driven by 5G share gains. The company shifted focus to high-end but revenue contribution remains low from high-end. MediaTek, like Qualcomm, will see its baseband revenue contract in 2H 2022 due to continued inventory adjustments by its customers, including Samsung, Xiaomi, Oppo and Vivo. Despite weak market conditions, Strategy Analytics believes baseband vendors need to exercise pricing discipline in light of increasing foundry costs.”

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