Jitterbit, the API transformation company, has announced its partnership with THG Ingenuity, the Technology Services division of THG Holdings plc, the proprietary technology platform specialising in taking brands direct to consumers (“DTC”) globally.
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The partnership will see THG Ingenuity use Jitterbit’s integration technologies to connect to clients’ existing business systems, such as warehouse and logistics platforms, ERP software and third-party delivery, to complement the full end-to-end capabilities of the THG Ingenuity e-commerce platform.
THG Ingenuity provides E-Commerce solutions to many of the world’s leading brands, with a unique end-to-end approach, encompassing E-Commerce management services, global hosting, marketing technology, digital fraud detection, fulfilment & warehousing, creative content & brand services, translation services and delivery & courier management.
By using Jitterbit’s API technologies, THG Ingenuity will be able to broaden the range of solutions available to new and existing clients and streamline the onboarding process , which can involve integrating multiple, complex systems from third parties.
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THG Ingenuity’s platform powers the online direct-to-consumer growth of both THG’s own brands – such as Myprotein and LOOKFANTASTIC – and third-party clients such as Nestlé, Elemis and Homebase.
Zach Low, Senior Vice President of Revenue at THG Ingenuity said: “We’re thrilled to be working with Jitterbit to extend the connectivity and capabilities of the Ingenuity platform. We’re continuing to see thriving demand for strong and comprehensive DTC strategies, as businesses around the globe invest in their digital services for customers. Our unique, end-to-end E-Commerce platform has proven to be a huge competitive advantage, helping our brand partners scale, expand and grow their DTC offerings. Being able to increase our ability to integrate with client’s existing data systems and services, as well as increase the speed we can onboard onto the Ingenuity platform further enhances our value for our clients”.
Steve Sichtman, VP of Sales, EMEA at Jitterbit said; ‘We’re delighted to partner with THG Ingenuity to offer all their clients new growth opportunities through our Jitterbit e-commerce integration services. This partnership will solve one of the big challenges for brands: how to integrate data from every source so they can make faster, data-led decisions and lead with world-class customer experience.”
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