Tokens.com Corp. a publicly-traded company that invests in web3 assets and builds businesses linked to crypto staking, the metaverse, and play-to-earn gaming, is pleased to announce that its subsidiary, Metaverse Group, has acquired CocoNFT (“Coco”), an NFT platform for non crypto-native creators. As part of the acquisition, Coco’s co-founders who will join the Metaverse Group team as Chief Technology Officer and Chief Product Officer, bringing experience from tech sector leaders Hootsuite and Zapier.
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“Furthermore, the new platform and tools from Coco NFT will further improve Metaverse Group’s ability to provide brands and businesses with more creative and impactful ways to connect with their audiences.”
The Coco acquisition includes a software platform that allows users to easily mint NFTs from their Instagram, leveraging the blockchain and a web3 wallet. This tool has many applications for both creators and brands alike.
Metaverse Group will work to advance Coco’s technology offering and integrate the products with its virtual world B2B offerings. Additionally, Metaverse Group will leverage Coco’s strategic partnerships with the likes of Opensea and Rarible, and the online communities that Coco has built with over 45,000 followers across TikTok and Twitter.
As part of the acquisition, Coco’s co-founders will join Metaverse Group, Mark Allen as Chief Technology Officer and Brody Berson as Chief Product Officer. They bring a deep technology background leading and working on the development teams of companies such as Hootsuite and Zapier. They will be focused on building further tools and products for both NFT and virtual world applications.
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“We are pleased to welcome the CocoNFT team to Metaverse Group. We see CocoNFT’s proprietary technology as being at the forefront of developing and expanding web3 and NFT use cases,” said Andrew Kiguel, CEO of Tokens.com and Executive Chair of Metaverse Group. “Furthermore, the new platform and tools from Coco NFT will further improve Metaverse Group’s ability to provide brands and businesses with more creative and impactful ways to connect with their audiences.”
Through this acquisition, Metaverse Group will be able to provide deeper and better technology solutions for its customer base. Metaverse Group will use the platform to engage with creators and brands and ultimately develop one on one marketing strategies. This acquisition will allow Metaverse Group to come to market with its own proprietary NFT and virtual world products. These products will provide tools to help accelerate growth in the industry.
“This provides us with the ability to continue to build applications for new web3 users,” said Mark Allen Metaverse Group CTO, and CocoNFT Co-founder. “As part of Metaverse Group, we can reach more brands and influencers giving them the tools they need to engage with their customers and fans. I am excited to lead the technical team and build out new products within the metaverse.”
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