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Understanding How Online Customers Approach You through impactful Digital Marketing Initiatives

“Inbound marketing means to promote a business through blogs, podcasts, video, eBooks, eNewsletters, whitepapers, SEO, physical products, social media marketing, and other methods of content marketing which serve to interest customers through the different stages of the purchase funnel.” (Todor, 2016).

The Evolution of Digital Marketing with a special focus to US

Digital marketing (Internet Marketing) industry had flourished in the US, especially post the outbreak of the COVID-19. The industry was estimated to be USD 155.3 billion at the end of the FY 2021. Data available from the authentic sources reveal that, a majority of the business firms use digital marketing as an option to win consumers, although not all businesses have achieved success.

https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/
Source: Smart Insights

Read More on Digital Marketing initiatives: TUGA Launches Interactive Digital Marketing Tools

How can you become successful in digitally marketing your services? 

Experts from the field of digital marketing reveal that being successful to win consumers is not a matter of luck neither a matter of chance. In the present context, digital marketing can be deployed strategically to win consumers at the end of the day.

As a matter of fact, inbound marketing can be a major tactic to win consumers at the end of the day. Engaging consumers online, from various market segments, inbound marketing can have a significant impact on your revenue drive. At the same time, every business should concentrate on creating engaging content points to stimulate positive consumer behavior. On the other hand, it is important to understand that, web marketing do use outbound marketing strategies as well. Deploying push tactics, web marketing also take into consideration, media selection and investments on digital advertisements.

What are some impactful digital marketing brands to win consumers?

Industry professionals reveal that, once you plan to create a digital landscape of your brand, you should focus on the strategic goal of winning consumers.

Bringing in perfection in your digital marketing efforts can be easy, provided you understand the intricacies. Experts suggest that, crafting a well-designed digital marketing approach should include a focused social media promotion, suitably drafted e-mails to market products, besides generating visually appealing content on the whole.

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Listing down the set of impact creation strategies, the business owner should focus on:

  • A Detailed Competitive analysis: It is important for the business owner to understand the strategy of the competitors in creating visual content, designing a strong presence in the social media coupled with building a complete digital brand reputation.
  • Bring in a complete content based approach: Experts suggest that, a majority of the digital promotion is being done through a quality content-driven approach in the present context. Hence, business owners should focus on creating impactful content funnels to win consumers.
  • Develop Email Campaigns: Email marketing is an important component of digital marketing and can help in winning consumers within a stipulated time framework.
  •  Personalize the digital brand presence: A tough strategy to win a bunch of consumers through addressing individual consumer requirements.
  • Re-marketing: Re-marketing can be a useful strategy to promote products further in an already penetrated market segment. A cost-effective approach re-marketing is a complete advertisement driven strategy to retain customers while igniting them for voluminous purchases.
  • Draft and drive impactful strategies to mark the complete customer journey: Business consultants’ suggest that, tailor made content strategy should be promoted at each phase of the valuable consumer journey
  • Leverage Facebook Ads can create a maximum impact on the consumers. In the US, most of the consumers spend a reasonable downtime on FB and hence, suggesting products through pre roll Facebook ads can help in gaining consumer attention.
  • Invest on strategic tie ups with Micro-Influencers: A wholesome strategy, such a move can help in engaging consumers within stringent budgets.

Do you need to be a consumer brand to harness digital marketing?

Going through market relevant data, it is understood that most of the consumer brands focus and invest on digital marketing strategies. However, such strategies have also been deployed in business to business (B2B) segments in the past.

Does Media Content influence winning consumers in the digital context?

Designing interesting contents for digital channels should be focused towards understanding the needs of the mass level audience in context to the product. Besides, choosing the kind of digital media to promote products is quite important as stated by the experts. Defining a suitable budget, for online ad spend can help the owner to calculate the estimated return on investment.

Digital marketing budget
Source: Smart Insights

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Savvy Brazilian Firms Embrace Digital Marketing Innovations

Conclusion

Digital marketing can definitely help a business owner to win consumers. But, it is important to comprehend the market dynamics before you design successful strategies for inbound and outbound marketing campaigns. Content floated digitally, can create the online reputation, while fixing your ad budget on priority is the need of the hour. Choosing social media spend, coupled with being flexible on digital media focused contents can help a business to win consumers in the global context.

[To share your insights with us, please write to sghosh@martechseries.com]

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