Uberflip, the leading cloud-based content experience platform (CEP) announces the conclusions of a GTM Perspectives ROI by GTM Partners, a next-generation GTM analyst firm focused on data-driven, third-party validation. The study affirmed that Uberflip helps marketers, salespeople and go-to-market teams accelerate their buyer’s journey, scale their account-based marketing (ABM) programs and improve seller performance and close rates with Digital Sales Rooms. It also went beyond this, confirming the measurable business impact that customers have when using Uberflip.
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“Our primary focus aims to be the voice of the industry for all things GTM and to advise companies on how to get the most out of their technology investments,” says Sangram Vajre, co-founder and chief executive officer at GTM Partners. “After we analyzed Uberflip’s technology, use cases and results, it’s clear that the platform elevates productivity, increases relevance, engagement & conversion – and improves win-rates. But the real impact goes even further, as the stats from our GTM Perspectives study reveal.”
The GTM Partners GTM Perspective study unveiled the following statistics:
- 200% increase in marketing attributed revenue (Ecovadis)
- 267% increase in pipeline (ContinuumCloud)
- 366% increase in sign-ups to trial or purchase (SketchUp, Trimble)
- 800+ new marketing qualified accounts added (MQAs) (Matillion)
- 42% increase in sales velocity with $83M in influenced pipeline (Lacework)
- 400 accounts engaged in 90 days (Triplelift)
GTM Perspectives also looks at all the categories a vendor is in and uses G2 intent data to better understand traffic patterns in those categories as well as look at the growth and quality of customer reviews to guide in the analysis. GTM Partners also performs customer interviews, providing a voice of the customer along with in-depth research and data analysis.
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Customer interviews revealed that Uberflip:
- Scales personalization, ABM and 1:1 content experiences
- Puts power in GTM teams versus development teams (thanks to no code drag and drop options)
- Engages buyers across the lifecycle
- Enables sales to create digital sales rooms for each deal
- Helps BDRs and AEs enable buyers faster
- Alerts sales reps in the moment a key prospect engages
- Seamlessly integrates with the go-to-market tech stack
- Shows what content is performing best across marketing and sales
“When we spoke to Uberflip’s customers and looked at their reviews on G2, it was clear that this technology is going to become a must-have for marketers, salespeople and go-to-market teams,” says Bryan Brown, founder and chief analyst at GTM Partners. “The platform enables buyers to purchase faster with relevant content experiences, offers one platform with unique products built for marketing, sales and success teams, and provides engagement data that informs GTM teams what campaigns and content are working. These value propositions deliver real and tangible value in terms of business outcomes.”
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