Augmented Reality is among the most-widely adopted Next-gen 3D Visualization technology for marketing, retail and e-commerce. By adding the world’s first app-free AR button, Sketchfab has taken the bold step toward restoring normalcy in the marketing world. Sketchfab for Enterprise is now offering its professional 3D visualization toolkit to brands to improve sales performance with 3D configurators, 3D for eCommerce and more.
Sketchfab’s technology is integrated with every major 3D creation tool and publishing platform, and is compatible across every browser, operating system, desktop and mobile. Sketchfab also supports augmented and virtual reality via the browser or the Sketchfab mobile app.
The app-free AR button is available for Sketchfab Enterprise customers, on both iOS and Android. This rounds out Sketchfab’s utility for eCommerce, marketing, education, entertainment, cultural heritage and other industries, delivering 3D online, in virtual reality and now AR.
There are numerous benefits of leveraging AR and Mixed reality tools for e-commerce, advertising and in-store experiences. Shopify already offers world-class shopping experiences created on Shopify AR.
Benefits of AR Technology in retail include:
- Customer Experience delivered anywhere, anytime on a device of shopper’s choice
- Virtual Trial Rooms
- Brand boosting ad campaigns
- Premium Inventory and Optimization
- Product Recommendation that brings each product alive
With Sketchfab AR, users can create a very simple experience: all you have to do is click the new ‘AR button’ on any enabled Sketchfab embed to jump straight into rock solid AR on your device – no app install necessary. Brands like Deckers and SEB Group are already leveraging this new feature.
Pauline Junne, EMEA eCategory Manager at Groupe SEB when asked about the feature, said —
“AR is a great asset for Groupe SEB products, especially for those that will have to sit on a kitchen counter since it will help shoppers in appreciating their real size. That will reduce uncertainty and give shoppers more confidence when buying, thus increasing conversion and generating less return, which is key given the importance of logistical costs in eCommerce.”
On desktop devices, clicking the AR button brings up a QR code that viewers can scan with their handset or tablet camera to automatically open a model in AR on their device. It is also possible to right-click the QR code to download the image to use on a digital display, add it to an advertising campaign or print it out for location-based engagement.
Setting up existing 3D models for viewing in AR is easy. Once uploaded, Sketchfab converts all major 3D file types to both the USDZ and glTF file formats – the required AR formats for iOS and Android devices respectively. You can then check and update a model’s scale using Sketchfab’s 3D Editor.
Augmented reality is the newest addition to Sketchfab for Enterprise, a professional 3D visualization toolkit that allows brands to improve sales performance with 3D configurators, 3D for eCommerce, and more.
Currently, Sketchfab is empowering a new era of creativity by making it easy for anyone to publish and find 3D content online. With a community of millions of creators who have published millions of models, we are the largest platform for immersive and interactive 3D.