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CRI Deepens Partnership with InReality, Significantly Expands its Thermal Mirror Offering

Creative Realities, Inc., a leading provider of digital marketing solutions, strengthened its collaboration with InReality. The partnership announced significantly expands the CRI portfolio of Safe Space Solutions beyond temperature screening itself with software and accessories to suit a wide range of business use cases. These new products and related services distinguish CRI as a leader in the increasingly crowded market for solutions to assist businesses operate safely as they emerge from pandemic-related closures.

“Offering a complete portfolio of Thermal Mirror solutions enables us to take a consultative approach with each of our customers, helping them to construct a Safe Space Solution that’s tailored to their specific needs,” said Rick Mills, Chief Executive Officer of CRI. “Expanding our offering beyond the single function of temperature screening enables us to offer comprehensive solutions that address the real-world challenges businesses face as they create welcoming spaces for their customers and employees.”

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The CRI Thermal Mirror can now be bundled with additional hardware accessories and related software solutions to offer businesses greater flexibility in how they implement temperature screening in their facilities. As businesses continue to navigate the process of pandemic recovery, it is clear that the most effective solutions encompass temperature screening, as well as requiring people to self-attest to recent travel and health-related conditions for a more accurate COVID-19 transmission risk assessment. In aggregate, these elements provide businesses a much more comprehensive solution to monitor the health and safety of customers and employees.

The new Thermal Mirror Printer Kit produces adhesive “passed” badges to be worn following a successful thermal temperature screening. These badges provide visual reinforcement of a company’s temperature-screening policy, and provide reassurance that patrons and employees had their temperatures screened prior to entry.

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A touch-interactive Q&A Tablet can now be bundled with the CRI Thermal Mirror Solution. This kiosk-mounted solution enables customers, guests, and employees to self-register and answer a series of symptom- and travel-related questions to help assess one’s level of COVID-transmission risk. The software interface – developed by InReality – integrates seamlessly with the company’s cloud-based temperature-screening platform that helps companies capture key metrics and reporting to adhere to COVID-related compliance requirements.

CRI will now also offer a Mobile/Web Q&A Application Solution for customers and employees who want to self-register on their own devices. By simply scanning a QR code using their phone’s camera, users are walked through a workflow identical to what they would encounter on the kiosk-mounted tablet, without having to physically interact with the kiosk. This interface – also developed by InReality – similarly integrates with the cloud-based platform that aggregates the organization’s temperature-screening data.

All of the components described above are configurable in any combination to suit the specific needs of each business customer.

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