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MyndVR Continues Expansion with Acquisition of Immersive Cure

MyndVR, the leading provider of virtual reality solutions for older adults in the United States, announced the acquisition of virtual reality therapy company Immersive Cure. Jessica Benson, Founder of Immersive Cure, will join MyndVR as the VP of Market Development.

Benson co-founded Immersive Cure in 2019 with her team with the intention to support and improve the lives of older adults, Veterans, and those who care for them through virtual spaces. In 2020, Benson and her team expanded outreach to national hospice and Veteran organizations.

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“Acquiring Immersive Cure was a natural choice as our team continues to grow,” said Chris Brickler, CEO of MyndVR. “MyndVR remains focused on giving back to people in need and improving lives. Jessica has been a leader in this space, and we are excited for her to join MyndVR.”

Benson is a leading national evangelist for virtual reality in healthcare with a focus on hospice, senior and Veteran care. She saw an underserved population in need not only in nursing homes but in Veterans and hospice care.

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“I’m proud and excited to join MyndVR and contribute to their incredible growth,” Benson said. “Already we see the benefits of this merger as we sign on MJHS as a new client.”

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The acquisition of Immersive Cure has also led to a new partner for MyndVR, New York-based MJHS Health System (MJHS). MJHS is connecting with MyndVR / Immersive Cure to study how virtual reality can improve the quality of life for their hospice patients. The initiative will be funded through a Veteran-focused grant from TD Bank. The pilot provided by the MyndVR / Immersive Cure merger will launch at Isabella Center for Rehabilitation and Nursing Care, a member of MJHS Health System, on Pearl Harbor Remembrance Day to offer this modality to their residents and patients—specifically those who are Veterans—before expanding to MJHS Hospice patients in other parts of the Greater New York Area. Veterans will be able to see, hear and move among the memorials in Washington, D.C., that honor their service.

“This exciting, innovative pilot helps us offer our hospice patients who are Veterans a new, thoughtful and therapeutic break from the reality of their diagnosis,” said Thomas Lamb, a U.S. Navy Veteran who is also the Veteran Liaison at MJHS Hospice. “This unique effort is expected to be equally powerful for the loved ones of our Veterans. In addition to the “wow” factor, we believe it will help facilitate conversations that allow families to better express heartfelt emotions, discuss shared memories, as well as commemorate personally significant life moments, including military services milestones.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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