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Pimax and Tobii Enter Into Partnership to Make Eye Tracking a Standard Feature in Next Generation Pimax Virtual Reality Headsets

Pimax Innovation, a global leading technology company specializing in advanced virtual reality (VR) hardware products, and Tobii, the world leader in eye tracking,  announced a partnership. Pimax plans to include the latest Tobii eye-tracking technology as a standard feature for its next-generation of high-end headsets.

Pimax next generation VR headsets use the latest Tobii high-precision eye tracking technology that assists Pimax’s headsets to increase resolution, FOV and frames per second with today’s graphics hardware. The technology also facilitates incredibly immersive applications that reflect emotional states with eye movements and other expressions. Imagine just how immersive such a combination of features can be!

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“We are excited by the opportunity to, together with Pimax, help push the boundaries for state-of-the-art and truly immersive VR experiences,” said Johan Hellqvist, VP of XR at Tobii. “Our first collaboration on premium VR headsets for consumers is an important milestone in our path to mass market adoption and it confirms Tobii’s leadership position for the extended-reality (XR) market.”

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“Tobii’s proven track record in deploying eye tracking in VR HMDs makes them the best partner to work with on our direct-to-consumer products,” said Robin Weng, Founder and Chairman of Pimax. “Tobii’s state of the art eye-tracking solution enables Pimax to create more powerful devices and immersive experiences in the Metaverse where users have a strong sense of presence and enjoy themselves naturally in boundless ways.”

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On October 25, 2021 at 10am PDT, Pimax Innovation, a global high-end VR hardware headset manufacturer, will hold the Pimax Frontier 2021 global press conference online. Tobii’s head of XR, Johan Hellqvist will provide comments and insight into the new partnership and the promise of next generation VR technology.

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[To share your insights with us, please write to sghosh@martechseries.com]

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