InfiniGods, the innovative Web3 gaming studio founded by social and mobile industry veterans, announced the public launch of InfiniMerge, a free-to-play merge game set in an ancient Greek landscape with a focus on building and adventure.
InfiniMerge is the first game from InfiniGods, which launched last year with $9 million in seed funding from Pantera Capital, Framework Ventures and Animoca Brands. InfiniGods is led by co-founders Owen O’Donoghue, former Director of Gaming at Facebook, and Damon Gura, former CEO and board member at DGN Games.
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Since coming out of beta, InfiniMerge has attracted more than 1,000 players with an impressive day-one retention rate above 40% percent and a day 7 retention rate of 10%. The InfiniGods team has observed much higher retention rates than similar puzzle games, with NFT holders in particular playing more often than non-NFT holders.
InfiniMerge is a fresh take on casual puzzle games inspired by Candy Crush, Triple Town and City Block. With InfiniMerge, players are given new levels inspired by the legends and characters of a particular mythos.
“Merge games are popular for their simple mechanics and straightforward progression, and InfiniMerge combines all this with Web3 elements like digital collectibles and play-to-own rewards,” said Damon Gura, Co-Founder and CEO of InfiniGods. “We believe that Web3 gaming will only reach its potential if games are fun and accessible, and that’s the objective we’ve sought to achieve with InfiniMerge.”
Early metrics show that gamers who participated in InfiniGods’ recent Elder Gods NFT drop have a higher return rate than non-NFT holders. These players have used their ‘God Powers’ more than 2,000 times in two weeks in the InfiniMerge universe, with usage increasing over time as more players understand the in-game value of digital collectibles. Players can also generate their own in-game power ups (followers) and either use them for their own gameplay or trade them with other players in the game. This in-game, player-driven economy has already seen over 100 NFTs minted and sold in the first two weeks as players either play to earn or play for fun.
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InfiniMerge also benefits from the instant feedback loop that’s become a unique advantage of Web3 gaming. A dedicated Discord support channel has helped InfiniGods developers identify bugs and implement quick improvements based on community feedback.
“In Web2 gaming, community feedback can take months or even years to implement. Now in the Web3 era, we can instantly iterate on games based on real-time feedback from players, which is a huge advantage for community-building in the metaverse,” said Owen O’Donoghue. “Detailed feedback from InfiniMerge players has allowed us to rapidly enhance gameplay, and we look forward to leveraging this killer feature to continue upgrading the user experience.”
To further engage a diverse audience of Web3 gamers, InfiniGods recently introduced Community Merge, selecting one popular project per calendar quarter to be developed as an interactive, playable experience on InfiniMerge by leveraging their existing assets. Its first playable Community Merge level is called Wolf Game.
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