Partnership with premier ecommerce management system connects Wish shoppers with more than 18,000 new European merchants
ContextLogic announced a strategic partnership with leading ecommerce integrator BaseLinker, opening the door for more than 18,000 European merchants to connect with Wish shoppers looking to discover their next great purchase.
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Through the integration, merchants will be able to quickly and easily get their products in front of the millions of shoppers across Wish’s global marketplace. For Wish shoppers, their shopping journey is benefited through an expanded world of affordable products and exciting European brands, making the world of Wish an even better place to shop.
“More than ever, Wish shoppers want a discovery shopping experience across an ever-expanding, immersive marketplace. Partnering with BaseLinker enables us to provide this with an even greater focus on quality, affordable products and brands,” said Alan Small, Director of Business Development, EMEA at Wish. “We look forward to welcoming even more merchants to the Wish marketplace and bringing them together with our Wish community across the globe.”
BaseLinker merchants generate around $10 billion in revenue annually, of which a significant portion comes from cross-border trade. Their merchants, who are spread across both Central and Western Europe, represent all major e-commerce categories from home & garden and fashion, through to kids and health & beauty.
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“We’re thrilled to add Wish to our unmatched network of sales channels,” said Kacper Rozenbaum, Head of Strategic Partnerships at BaseLinker. “This partnership gives our merchants access to smart, savvy shoppers looking for a broad range of fun and affordable goods, and we look forward to making those connections happen.”
The tie-up with BaseLinker falls on the heels of Wish announcing the introduction of flat rate shipping last month. From February 1, 2023, a new $2.99 flat rate fee is being applied to all eligible orders over $10 – launching to U.S. consumers first, before being rolled out to other key markets by the end of March. It forms part of Wish’s broader effort to improve the consumer experience on Wish.
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