To Step Up Regional Business Expansion in Asia Pacific
Wootag, a global visual marketing SaaS company providing visual interactive and insights for marketers, has further expanded its global footprint by launching their new operation in India, and appointing Aditya Singh Chauhan as its Country Manager for India.
The expansion builds on the strong client demand Wootag has experienced in the market, helping the clients achieve an average of 500% uplift in the click through to the landing page and over 40% increase in lead generation. The new movement embodies Wootag’ presence and capacity in India, one of the company’s fastest-growing regions in the Asia Pacific market. The company has set an ambitious growth strategy to further develop its India portfolio and strengthen regional partnerships to accelerate its growth in visual marketing. This will also allow the company to better support their clients in its nine operating markets, Singapore, Indonesia, Vietnam, Hong Kong SAR, Taiwan, Thailand, Philippines, Malaysia and now India.
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“Not only does India boast the second-fastest growing economy in the G20, its marketing industry has evolved rapidly to keep up with emergence of the video consumption and e-commerce ecosystem and ever-changing demands of consumers. This makes India such an important market for us in the region, contributing significantly to our business across Asia-Pacific.” said CEO & Founder of Wootag, Raj Sunder.
In the new appointment, Aditya will be responsible for leading Wootag’ go-to-market functions, driving client satisfaction and driving Wootag for Ads adoption in India. He comes to Wootag with over 14 years of industry experience working with media houses and AdTech ventures, and increasing market share in all segments. His most recent roles include Associate Director of Brand Partnership & Monetization for Myntra and led Business development for Affle.
“I am thrilled to be joining Wootag and I would like to thank the company for trusting me to lead the team into the next chapter. I am excited to contribute to the company’s growth journey and empower our clients to succeed in a distributed and rapidly changing world.” said Aditya.
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The company has continued to gear up for regional expansion with the goal to enable clients in creating next-gen visual interactive and converting viewers into customers. Recently, Wootag has introduced Wootag for Ads across Asian markets. It aims to provide marketers with expanding offerings in interactive and intent based audience engagement across various forms of advertising. This integrated solution enables marketers to explore audience behavioural insights and target them with interactive video & display. Wootag For Ads also empower marketers with a real time event-driven video interactive solution, Wootag Signal, and OTT+ to deliver in-stream, CTV ads which aims to enhance media performance and drive digital transformation.
Today, Wootag already supports more than 300+ brands with operations in 13 countries combined and helping them achieve a 350%+ increase in customer engagement. The company has already supported the clients in launching interactive video marketing campaigns in Asia Pacific across more than 17 verticals including CPG, Finance, Automobile, Personal Care, Fashion, and successfully drove 5x uplift in interactions across industry benchmarks.
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