AI DAP Startup Product Fruits Secures Additional $1.6M in Equity Funding
The Digital Adoption Platform (DAP) has enjoyed accelerated 4x growth over the last year and now sets its sights on a major proprietary AI implementation focused automatically building workflows and determining customer conversion likelihood
AI-driven digital adoption platform (DAP) Product Fruits has closed a second $1.6 million funding round in just under a year, bringing its total funding amount to $3.5 million. Reflex Capital joins the new round of fundraising, following additional commitments from Product Fruits’ seed-round investors Lighthouse Ventures, LVRG, and Venture to Future Fund. This new round of fundraising arrives after Product Fruits’ remarkable, fourfold year-over-year growth and market prominence.
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At the time of this announcement, Ladislav Salom, co-founder of Product Fruits, said – “Product Fruits is actively harnessing the game-changing power of AI for digital adoption solutions, and we’re doing it in a way that isn’t just for show. This funding round will make it possible for us to see the project through. Considering the downturn in funding across the tech industry, we also take this as a heartening endorsement of the success we’ve already had and the p****** we’re demonstrating.”
Product managers often struggle to create effective onboarding and engagement flows and content that isn’t a total bore. That’s where Product Fruits comes in, acting as an integrated layer within a website or app that can automatically create highly customizable user onboarding workflows. No matter the browser or the developer framework, Product Fruits makes it possible to integrate product walkthroughs, support buttons, feedback widgets, knowledge databases, and more – all without coding.
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The rising star of the Product Fruits show, however, is its AI-powered DAP, which generates optimized in-app workflows based on users’ behavior insights. It’s not a plan or a pipe dream – it’s a product available to users now. It’s also not an AI integration done for its own sake, as is often the case in the mass rush to adopt AI-based tools and products across the broader tech space.
On the back-end, Product Fruits’ proprietary AI system also assesses the likelihood of client conversion, helping streamline and significantly improve sales team targeting. This system takes the guesswork out of customer conversion by automatically monitoring and analyzing user behavior, and pinpointing key differences between successful and unsuccessful users. Absolutely no technical or analytical expertise is needed to identify where improvements are necessary.
Roman Horacek, Partner at Reflex Capital, says: “We are thrilled to support Product Fruits in their journey. Their innovative use of AI aligns perfectly with our i********* strategy, and we are confident in their ability to redefine the digital adoption landscape through AI-driven solutions.”
SMEs and enterprise clients within the U.S. market in particular have emerged as Product Fruits’ primary revenue driver, with the European market not far behind. In addition to funding AI development, the company plans to use the latest funding round to grow its staff by no fewer than ten people. Having signed over 1000 customers, including Sanofi, Rakuten, and Mango, Product Fruits is enjoying noticeable growth across its business.
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