Adobe Firefly Adds Generative AI Tools for Videos and Images

Adobe is going full-throttle on its recently launched generative AI – Adobe Firefly. Today, the AI-powered experience and creative cloud company announced expansion of its generative AI capabilities for images and videos. The new AI models would allow artists to generate video, audio, animation and motion graphics using Firefly’s advanced integrations with Adobe Photoshop, Adobe Illustrator, Premiere Pro and other Adobe applications. The company chose the ongoing NAB to make the announcement.

Adobe’s Firefly is high on ethics and governance. Why?

Last month, Adobe Firefly arrived in its beta version here.

The AI algorithm is built and trained entirely on Adobe Stock images. It was a conscious choice to keep the AI algorithm in reins of Adobe’s internal AI ethics team. Since the launch of ChatGPT in November 2022, the AI world has been flooded with many types of generative tools specifically targeting art creators and media personnel who want to speed up their editing and production processes. A lot has been speculated about the safety and trustworthiness of generative AI tools. Some countries have even banned tools that use generative AI. With licensed content, Adobe Firefly ensures artists get their due and end-users acknowledge the power of artificial intelligence when they interact with the enhanced creatives.

Generative AI for Video Production and Editing

According to Adobe, this is the golden age of video. And, AI is the real game-changer for video creators and artists who can use generative AI for creation of interactive videos and animations for news, social media and cinema. Relevant video-based stories drive more engagement for brands. A well-formatted brand is used for creating enthralling storyboards with a personalized CX at their core.

By bringing generative AI to Adobe Experience Cloud, the company would benefit millions of users across industries and domains such as marketing and sales, recruiters, trainers, IT directors, and next-gen artists.

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The key benefits of using Adobe Firefly for all your high-quality creative work are listed below:

• Text to image generation
• Inpainting and smart portrait generation using a single frame of video or image
• Digitally enhance and re-colorize your old videos using text
• Add soothing music and sound effects that reflect the mood of the occasion and syncs with the scenic background of the image and video
• Add stunning fonts, text effects and logos with AI-powered animations and graphics
• Create personalized co-pilots to assist you in every video creation and image generation

In addition to video editing tools, Adobe also announced it would be celebrating three decades of Adobe After Effects. It also expanded the scope of Frame.io to bring in Text-based Editing and Automated Color Tone-mapping to enable photography and PDF document reviews in a streamlined and collaborative way.