Axonista Reports 220% Revenue Growth Over Three Years as Global Streaming and Video Commerce Market Booms

Axonista has reported a 220% increase in revenue over a three year period. The announcement demonstrates the high rates of adoption of streaming services and video commerce and gives a strong outlook for the global technology provider.

From January 2019 to December 2022 Axonista’s revenue increased by 220%, thanks to their industry-leading interactive video platform. Over the same period Axonista doubled its headcount and continued to grow its presence in the US market, where the company has been operating since 2012. This impressive business growth is thanks to Axonista’s market-leading technology and expert team, which has earned the Irish scale-up a place in Deloitte’s Technology Fast 50 Ireland list in 2021 and 2022.

Axonista works with media companies and global brands to harness the power of technology, storytelling and live commerce through its award-winning video innovation platform and expert team. Interactive video enables a new channel of outreach direct to consumers, increasing conversion rates and attracting a new generation of customers.

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“Our growth reflects the soaring demand for streaming and interactive video commerce globally. Today we live in a video-first world, and brands will need to adapt to that over the next five years in order to meet their customers where they are.” Claire McHugh, CEO and Founder of Axonista, said. “The Axonista team has worked hard to deliver real value for our partners and this dedication is evident in our growth.”

The live video commerce market is already taking the world by storm. In China alone it is worth $500 billion annually, with the USA market due to reach $35 billion in 2024 following 83% year-on-year growth. This extremely positive outlook during harsh macroeconomic conditions demonstrates that interactive video is a key trend to watch in retail and a great way for big brands and retail businesses to attract and retain consumers.

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Daragh Ward, CTO and Co-Founder of Axonista, added “We have built an industry leading video innovation platform and are thrilled that it is creating real-world value for businesses. Interactive video is a key tool for media and brands looking to reach out to younger generations, making our platform the perfect partner for ambitious businesses.”

Founded in 2010 and based in Dublin, Axonista is giving innovative product teams the platform to build interactive video experiences for their audiences across all screens. Its award winning interactive video technology turns video from a passive, linear one-way medium into a fully interactive and immersive experience for the viewer. Axonista is the engine behind some of the world’s most popular streaming apps used by hundreds of thousands of people daily, enabling businesses to reach new customers and turn human connection into immediate action.

Axonista boasts an impressive customer base of major global brands including QVC HSN, Virgin Media and WaterBear. It has also supported charitable initiatives over the past three years, implementing shoppable video with Oxfam Ireland and Fashion Relief.

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