Brid.TV, a leading provider of video monetization and management solutions tailored to publishers and other video-focused businesses, has announced an update of the platform which includes the Yield Optimization Engine, a set of monetization boosters for publishers looking to increase ad revenue.
“Yield Optimization Engine and its dynamic price floor optimizer make millions of decisions on the fly to set the best floor value for each auction”, said Igor Damic, VP of Product at Brid.TV. “The Engine relies on data analytics and advanced algorithms to boost ad performance and increase ad serving opportunities. This leads to significantly higher ad revenue for publishers. Some of our premium partners have already seen a 110% increase in RPMs”, he added.
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Brid.TV’s Yield Optimization Engine includes two boosters. First, there is the dynamic price floor optimizer for publishers who have Prebid.js, which automatically sets price floors for each impression, increasing publishers’ RPMs. It tracks auction performance in real time and adjusts optimal price floors accordingly.
For publishers who don’t use Prebid, there is Brid.TV’s intelligent waterfall management, which ensures a higher number of ad serving opportunities and activates the entire ad stack.
Publishers can access the Yield Optimization Engine as a standalone option from their CMS or as a part of newly-launched Managed Ads, a value-added service for all premium publishers that leverages advanced ad tech and the experience of the Brid.TV ad ops team to maximize ad revenue.
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