Comscore Continues to Invest in Video Audience Measurement in Europe by Renewing Its Partnerships

With the renewal of key partnerships in Italy and Sweden, the company reaffirms its desire to direct its activities in the region towards TV and video audience measurements

Comscore, a trusted partner for media planning, monetization and assessment across all platforms, has announced the renewal of two key partnerships in Europe with the intention of focusing more on TV and video audience measurements in the region.

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In Italy, Comscore’s partnership with Auditel, the independent measurement authority for the Italian television industry, was renewed and extended until December 31, 2023. This extension is in line with the Auditel project consisting of measuring the video content of TV broadcasters on all digital devices. This innovative digital measurement project carried out with Auditel provides up-to-the-minute information and covers all editorial and advertising content. The unique measurement capabilities make it possible to study the entire Italian television market, from broadcasters and advertising investors to agencies and media centers.

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In Sweden, Comscore has renewed and extended its partnership with MMS, the benchmark organ of the Swedish media industry for video, until March 2023. Comscore and MMS have been working together on the measurement of online videos since 2010 , helping agencies and advertisers across Sweden understand and quantify the consumption and reach of online video across all devices.

“We are delighted to continue our partnerships with Auditel and MMS,” said Guido Fambach, deputy managing director of Comscore for the EMEA ( Europe , Middle East and Africa) and APAC (Asia-Pacific) regions. “As Comscore continues to develop its video capabilities on a global scale, it is essential for us to strengthen our relationships with the main players in the major European markets. ”

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