Klick Health Aims to Make Kindness Contagious with Holiday Video Supporting Fred Rogers Center

Emotional Video Reenacts Some of the Most Poignant Acts of Kindness to Spread Online; Pays Tribute to Mister Rogers’ Legacy, Donating $1 per View for the Healthy Development of Children

A pediatric surgeon doing rounds dressed up like Santa. A pedestrian giving money – and a hug – to a homeless person on a cold street corner. A family welcoming new immigrants to the neighborhood. These are among the random acts of human kindness, inspired by viral YouTube videos and revealed in Contagious, the new holiday video from Klick Health. For each view, Klick will donate $1 to the Fred Rogers Center whose namesake has become synonymous with kindness.

The video opens on what could be scenes from Steven Soderbergh’s medical thriller Contagion – showing what appears to be a global pandemic quickly spreading, only to reveal through a series of misdirects that, in fact, it’s kindness that’s spreading rampantly.

According to the uplifting, three-minute video, which positions kindness as an antidote to negativity, hate, and cruelty in the world: “It’s out there. It’s spreading. One single act. Can change everything…. Kindness is contagious.”

The idea for Contagious was sparked by news articles about the health benefits of kindness and the exponential power it has when it spreads. Studies have shown kindness can lead to lower blood pressure, diminished risk of heart disease, and reduced social anxiety.

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Health benefits of kindness

“We were reading about the link between kindness and better health and challenged ourselves to use creative storytelling to help make kindness contagious and the world a healthier and happier place,” said Klick’s Chief Creative Officer Rich Levy who makes a rare appearance in front of the camera as a surgeon/Santa.

“The idea resonated with us on multiple levels because we work in the health industry and kindness is one of our cultural behaviors,” added the company’s Executive Vice President of Creative & Medical Glenn Zujew. ”There’s something different that happens when you hire for kindness. It has a tremendous effect on building an empathetic, inclusive, and supportive team.”

Filmed in and around Klick’s offices, the video showcases the company’s award-winning culture and stars Klicksters, most of them acting for the first time, as they bring to life real-life, heartwarming acts of kindness that went viral on YouTube. These inspirational YouTube clips can be seen at the end of the video.

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Paying tribute to Fred Rogers; paying $1 per view to his Center

Contagious also pays tribute to Fred Rogers, the beloved and kind creator/host of the Mister Rogers’ Neighborhood preschool television series. Rogers is currently being portrayed on the big screen by Academy Award-winning actor Tom Hanks in A Beautiful Day in the Neighborhood.

Klick is donating a dollar for each of the first 10,000 YouTube views of Contagious to the Fred Rogers Center. The funds will help continue Rogers’ life’s work by supporting the healthy development of children.

Klick President Lori Grant said, “Fred Rogers was a pioneer in his field and remains the personification of kindness. Just saying his name brings smiles to people’s faces and reminds us all of the goodness in the world. We are proud to partner with the Fred Rogers Center to help support the healthy development of children and ensure his legacy lives on.”

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