knowBe4 Acquires Twist and Shout Group to Enhance High-Quality Video Production Capabilities
Producers of the Award-Winning “the Inside Man” Series Now Under the knowBe4 Umbrella’
KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, announced the acquisition of the Twist and Shout Group, which encompasses Twist and Shout Media and Twist and Shout Communications. Twist and Shout Group is a UK- and US-based company with a highly respected profile in the world of employee security training. Twist and Shout will operate as ‘Twist and Shout Communications a KnowBe4 company’ and ‘Twist and Shout Media a KnowBe4 company.’
Twist and Shout is the creative force behind “The Inside Man,” the award-winning security awareness drama series and “Restricted Intelligence,” the world’s first information security awareness sitcom, now into its sixth season. The acquisition of Twist and Shout will enable this highly creative team to keep making these series and develop exciting new ideas exclusively under the KnowBe4 umbrella.
“Twist and Shout has done an incredible job creating entertaining, Hollywood-quality employee training videos that cover topics that have historically been pretty dull,” said Stu Sjouwerman, CEO, KnowBe4. “They make fun and engaging live action security awareness training videos with relatable characters. This acquisition will greatly benefit our customers because it will provide them with even more content to help educate their employees on a very important topic.”
“It’s clear from themes running in global security events this year that the industry is waking up to the idea that human beings are essential to any security strategy,” said Jim Shields, founder and creative director, the Twist and Shout Group. “We’ve always known this and so has KnowBe4. Combining our creative success with KnowBe4’s explosive growth and incredible innovation in this market will, I believe, make us an unstoppable force in the crusade against mediocrity in training and awareness.”
“I am probably a bit biased when it comes to Twist and Shout and Restricted Intelligence I’ve known about the brand for several years and absolutely love it,” said Christian Toon, Pinsent Masons – Twist and Shout customer. “We’ve used the Restricted Intelligence content to support our campaigns across the globe. The subject is information security, but actually, the engagement is with people. If you really want to jump off the page and get people hooked, then a great way to do that is not with the boring compliance stuff, but with comedy.”