LiveXLive Achieves Triple-Digit Audience and Programming Growth Globally
Viewership Increased 175%, Social Media Engagement Is Up By 109% and Artist Performances Jumped 821% Over the Same Calendar Period Last Year*
LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has achieved triple-digit growth across core metrics, including the numbers of events, artists and hours streamed on its platform. Since January 2020, LiveXLive has streamed 48 events, up 336%*, and over 1,000 artist performances, up 821%*. Its programming has generated more than 66 million live stream views — an increase of 175% over the same time period last year. Total hours streamed increased by over 179%*. Sponsorship revenues also climbed significantly over the same period last year.
LiveXLive’s technology enables artists to simulcast performances to fans worldwide across social media platforms, such as Facebook, Twitch, TikTok, and YouTube. Engagements within its social media channels also garnered a triple-digit increase with total engagements up over 109% and average engagements per post saw 128%.
LiveXLive has also added several additional revenue formats, including pay-per-view events, an artist ambassador program, a new video podcast format, tipping, merchandise and virtual gifts. The company is seeing promising trends in those categories as well.
LiveXLive’s first pay-per-view offering with 11E1even Group’s virtual concert series ‘Live From Out There’ featuring 45+ pay-per-view live performances from Friday, May 15th and continuing for four weeks until June 7th has sold approximately 7,300 tickets to date. LiveXLive’s pay-per-view offering included a tour and weekend passes ($39.99 and $19.99, respectively) and an a la carte option for single shows ($4.99). Sales have eclipsed $148,000 to date, with 18% of all ticket sales from the tour pass and 34% from the Summer Camp Weekend Pass.
Its first video podcast with Adam Carolla for the “ADAM CAROLLA IS UNPREPARED” tour scored a company record-setting 1.1 million live stream views. The format marked the first collaboration with PodcastOne, a leading subscription and advertiser-supported podcast network, which LiveXLive recently announced it anticipates to acquire in June 2020.
The anticipated acquisition is expected to bring a significant opportunity for the two companies to cross-sell and cross-promote subscribers, advertisers, and sponsors, as well as provide their collective artists and on-air talent with one expanded platform to increase their social media and online presence.
“Our team has been aggressive in developing ways for us to collaborate with artists and amplify our strengths in live stream programming,” said Robert Ellin, CEO and Chairman of LiveXLive. “This incredible momentum in artist relations, programming and new formats like Pay-Per-View and video podcasts have laid the groundwork for us to now monetize those efforts, especially with the anticipated addition of the sales force of PodcastOne.”
LiveXLive has become a go-to platform for live streaming events that combine music with pop culture of podcasting, sports, arts, fashion, culinary, comedy and wellness. From emerging to established artists, LiveXLive has streamed a variety of artists and celebrities since the COVID pandemic including: Kygo, Jimmy Buffett, OneRepublic, Zac Brown, Sofi Tukker, Graham Parker, John Hiatt, John Butler, Michael Franti, Nahko, Trevor Hall, FINK, Mike Love, Rising Appalachia, and Krishna Das, Big Gigantic, Hot Chelle Rae, Lauren Jauregui, Billy Joel, Bon Jovi, Chris Rock, Idina Menzel, Jennifer Lopez, Sullivan King, Quix, Nitti Gritti, Dr. Fresch, Champagne Drip, and Pegboard Nerds.
LiveXLive’s new unique offering of audio streaming, podcasts, live streaming, and on-demand video provides artists with an end-to-end music platform for creating, curating, promoting, and distributing content, while gaining valuable data & insights and new monetization opportunities from their social media followers, viewers and performances.