Over 1,000 Hours of Content from Baeble Music Expands LiveXLive’s Channel Offering Deal Expands LiveXLive’s Distribution Reach to 35 Platforms, including Apple TV, Android TV, Comcast X1, Roku, Samsung TV, XUMO, and XBox and Increases Revenue Potential
LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that LiveXLive will distribute its content across the Baeble Music platform, including LiveXLive’s unique and exclusive franchises “LiveZone”, “Music Lives” and “Music Lives ON”, as well as live streams from artists’ homes, shows, festivals and more.
LiveXLive has streamed over 1,000 artists since January 2020, including Green Day, Lizzo, John Legend, Paul McCartney, The Rolling Stones, Big Gigantic, Elohim, Lauv, Lil Baby, lovelytheband, Trippie Redd, and Whipped Cream.
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“We’re thrilled to partner with fellow music entertainment network, Baeble Music, to syndicate our content on their platform and conversely bring their library of over 1,000 hours of content to LiveXLive,” said Robert Ellin, Chairman and CEO of LiveXLive. “This deal supports audience development and diversifies our revenue streams as we continue our efforts to reach viewers and monetize that viewership on multiple platforms around the world.”
Baeble Music’s network reaches more than one million users from 122 countries around the world and includes Apple TV, Android TV, Comcast X1, Roku, Samsung TV, XUMO, and XBox. Baeble Music’s original shows include “Know Who’s Next” and “Concerts and Music Profiles” from prominent up-and-coming artists and bands and will be distributed and monetized across the LiveXLive platform and channels to create a more robust channel. Baeble Music has produced more than 1,000 original, full-length concerts, sessions, interviews, and documentary videos, with artists like Sara Bareilles, Mumford and Sons, and Ellie Goulding, for it’s exclusive, industry-leading, global video platform.
Branded content sponsorships and advertising sales will be monetized by both companies in addition to collaborating on new content and live events. This partnership expands LiveXLive’s content offering in an effort to build the most robust music channel in the market today.
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“LiveXLive has assembled a unique and powerful offering for music lovers. We look forward to working closely with their team to extend the reach of our programming onto the LiveXLive platform and to bring their exciting live content and library to our viewers around the world,” said David Moffly, Founder and Chief Executive Officer of Baeble Music.
LiveXLive operates a 24/7 linear channel on its own platform — LiveXLive TV — where it streams artist interviews, concerts, festivals, ancillary event-related content and short-form video content from around the world. LiveXLive will also add programming blocks in the coming months as it adds to its original content and Vodcast production with the anticipated acquisition of PodcastOne’s library and sales force. LiveXLive’s OTT channels have recently seen an 8% lift in viewership, further demonstrating the audience’s appetite for more LiveXLive content.
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