LiveXlive Enters 45 Million Households Through Linear OTT Distribution Deal With XUMO

By AIT News Desk On Jul 30, 2020

24-Hour Linear Programming Channel On Multiple Connected TV Devices Boosts LiveXLive Advertising Revenue Potential and Brand Awareness

LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has entered into an agreement with XUMO, a free, ad-supported streaming service, to produce and distribute LiveXLive’s linear music channel to over 45 million households across the U.S.

LiveXLive’s 24/7 linear OTT channel will feature its original shows, artist interviews, concerts, festivals, event content, and bite-size content from around the world. The new distribution deal also extends LiveXLive’s opportunity to increase its digital advertising revenue.

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XUMO offers free, live and on-demand streaming entertainment, news, sports and more, organized in a channel guide, and features over 190 different genre-grouped channels. XUMO leverages a multi-screen distribution network of smart TVs, mobile and set-top boxes as well as major content partnerships with premium providers to curate and deliver rich, free, media experiences for global audiences.

“Live programming and events have become increasingly important as we continue to see significant growth in tune-ins,” stated Stefan Van Engen, SVP of content partnerships and programming at XUMO. “Content partnerships with companies like LiveXLive really help us deliver exactly what our expanding audience wants, and keeps XUMO in the driver’s seat when it comes to engaging entertainment.”

“This new OTT channel agreement with XUMO, in addition to our recent Smart TV apps on Roku, Apple TV and Amazon Fire, significantly increases our advertising inventory and digital ad sales opportunity,” said Robert Ellin, CEO and Chairman of LiveXLive. “These media agreements are also excellent for building LiveXLive’s brand awareness and loyalty across multiple platforms.”

LiveXLive has built a robust content library that includes thousands of emerging and established artists across all genres from Anitta, Trippie Redd, Swae Lee, Selena Gomez, Sting, and Green Day to Matoma and Tinashe. LiveXLive’s premium franchise programming includes original content such as the news, commentary and interview show ‘LiveZone’, the mini-biopic series ‘Artist DNA’, and ‘The Ten’, a weekly music-focused vodcast show featuring Raymond T. and Jennifer White.

LiveXLive already operates a 24/7 linear channel on its own platform — LiveXLive TV — where it streams artist interviews, concerts, festivals, ancillary event-related content and short-form video content from around the world. LiveXLive will also add programming blocks in the coming months as it adds to the original content and vodcast production from its owned-and-operated podcast subsidiary’s, PodcastOne, library which houses talent-driven podcasts from dozens of celebrities including Adam Carolla, Shaq and T.I., as well as social media influencers like The Bybel Sisters and Violet Benson. LiveXLive’s OTT channels have recently seen an 8% lift in viewership further demonstrating the audience’s appetite for more LiveXLive content.