LiveXLive Partners With Lomotif as Its Global Social Media Marketing Partner and Presenting Sponsor for Music Lives 2021

• Partnership Launches With Distribution and Sponsorship of Second Annual Streaming Music Festival “Music Lives 2021” on Lomotif Platform

LiveXLive Media, a global platform for live-stream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions, announced today that it is partnering with popular video sharing and social media global platform Lomotif for global distribution of LiveXLive’s content, launching as a global distributor and sponsor of the largest streaming music festival in “Music Lives”, which launched during COVID-19, benefiting MusiCares®. Music Lives will return for the second consecutive year – beginning Friday, March 26, 2021, at 6 pm ET/ 3 pm PT through Sunday, March 28, 2021. World class artists, rising talent, behind the scenes footage and the sale of a limited edition NFT concert poster will highlight the alliance of music and art and reach of Music Lives.

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Lomotif is a popular video-sharing social networking platform, and budding rival to TikTok, and Kuaishou. One of the fastest growing video-sharing social networking platforms in its category over the last three years, there are currently 225+ million installations of the Lomotif app globally in 200+ countries in 300+ languages. Over 300 million videos are watched on the platform per month and over 10 billion atomic clips (User Generated Content (UGC)) have been used to create more than 740+ million videos on the platform since its launch. ZASH Global Media and Entertainment Corporation (“ZASH“), have entered into a definitive agreement to acquire a majority controlling interest in Lomotif Private Limited (“Lomotif”), which owns the Lomotif platform. To watch Music Lives 2021 on the Lomotif platform, users can download the app on the Apple Store or Google Play for Android.

The deal is designed to increase the global social media distribution of Music Lives, as well as a partnership for greater visibility of the LiveXLive brand globally. The alliance will engage fans to participate with artists and transact with original content, NFTs, merchandise and more within LiveXLive’s flywheel of business- listen, watch, attend, engage and transact- and Lomotif’s vast reach around the world of specifically Brazil, Russia and Singapore

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Music Lives 2021 will be streamed non-stop for over 72 hours, with over 120 artists from some of today’s biggest acts and rising talent from around the world. Leading participants in the festival include: Andra Day, Zac Brown Band, Trace Adkins, 24kGoldn, Justine Skye, Lennon Stella, Jake Owen, G Herbo and Jimmie Allen, John Mayer, Wiz Khalifa, Pitbull, Lil TJay, Nelly, Davido, PRETTYMUCH, and YBN Nahmir, as well as the winner from LiveXLive’s newest original show, Self Made.

“We are proud to partner with ZASH and Lomotif as they bring broad marketing and distribution infrastructure to our annual global festival, Music Lives. Lomotif has exceptional global reach, backend tech and a competitive edge in the social video sharing space that makes them an exceptional platform to work with,” stated Robert Ellin, CEO and Chairman of LiveXLive.

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