Making Its World-Class Creative Tools Available To Businesses, Picsart Launches API Program

Picsart for Developers enables businesses to empower creators and satisfy demand for accessible image and video editing tools

Picsart, the world’s leading creative platform and a top 20 most downloaded app worldwide, is making its technology available to businesses with the launch of its new API program. As billions of consumers around the world look to businesses for custom visual products and experiences, Picsart is making this technology accessible to businesses of all sizes to meet these needs. Through the new API, brands serving the creator economy can utilize Picsart’s most popular and advanced editing tools, including the new one-touch Remove Background, Image Upscaling, and advanced filter capabilities.

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“Our vision is to empower creators everywhere, and Picsart leads the market with our innovative AI, photo and video editing capabilities. Offering our technology through APIs to developers is an exciting way we can support the booming creator economy,” said Picsart’s Founder and CEO Hovhannes Avoyan. “The speed with which digital creation occurs, and the demand from Gen-Z to personalize content and stand out from the rest, means companies everywhere must adapt to these realities and offer deeper creative experiences. Our API enables them to do that.”

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Picsart for Developers is launching today with eight partners, spanning creative companies in digital advertising, website building, and custom merchandising, and will be adding more partners in the coming months. Creators and digital business professionals will be able to make their visuals come to life wherever they create content, on Picsart and elsewhere.

“We had been searching for a way to help our customers more easily edit and upscale digital billboards on our platform, so we were happy to discover that Picsart’s API offered the perfect solution,” said Matei Psatta, Co-founder and CMO of TPS Engage. “We’re excited to be early partners with Picsart and look forward to offering more creative solutions to our customers with their powerful, user-friendly tools.”

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