MediaPlatform and 6Connex Create Immersive Virtual Environments for Enterprise Events

• Integrated Solutions Allow Global 2000 Companies to Design Interactive Online Destinations Driving Buyer, Partner and Employee Engagement

MediaPlatform, a leading premium live webcasting platform and 6Connex, the leading global enterprise platform for virtual and hybrid events, announced they have integrated their top-of-the-line live webcasting and virtual event environments to propel Global 2000 companies to create rich, online experiences that place 3D booth models in the past.

The 6Connex model brings all the inherent benefits of online activity at a fraction of the cost of a major trade show. Those benefits include the following:

• Virtual experiences (setting your event in any location)
• Digital signatures (measuring the activity of viewers at all times, not just in the booth)
• Digital collaboration (opportunity to seamlessly connect across audiences in various locations)
• Engaging experiences (gamification, concerts and more)

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Additionally, the 6Connex offering allows companies to create perpetual virtual destinations, instead of a one-time event, that keep participants engaged with a company’s brand, product, and experts for months to come.

With its premium Broadcaster live webcasting platform, MediaPlatform brings the best of creative and interactive broadcast-quality video into the 6Connex environment. MediaPlatform live broadcasts drive urgency for first-time event registration and give viewers a reason to revisit the virtual destination. Via the companies’ technology integration, attendees register once for the event and their credentials are passed seamlessly into webcasts once they go live.

“We are pleased to partner with MediaPlatform to meet the needs of the world’s largest corporations,” said Ruben Castaño, 6Connex CEO. “Their Broadcaster live webcasting capabilities add excitement to the virtual experience, and their analytics give marketers valuable webcast experience and engagement data, complementing the 6Connex event data.”

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“Many of our customers saw an urgent need to transition their meeting programs into virtual events, and we saw Broadcaster use grow exponentially,” said Mike Newman, CEO of MediaPlatform. “However, they still needed a virtual event environment and 6Connex was the obvious choice based on their next-generation architecture that could easily integrate with Broadcaster. Our joint solution is already proven, with one of our Fortune 500 customers seeing a six-fold uptick in ROI from the virtual version of a previously in-person event.”

Rather than rigid or outdated webinar formats, MediaPlatform Broadcaster lets enterprises create brand-unique webcasts by composing and sizing video, slides, images, sentiment voting, QA/surveys/polls, and live and multilingual captioning widgets into nearly unlimited combinations. Broadcaster’s dynamic publishing even lets webcast producers create new layouts on the fly to adapt the production while the broadcast is in progress.