NEXTGEN TV Expands to 11 Phoenix Stations, Delivering the New Generation of Digital TV Broadcast Technology
As the first market in the U.S. to experience NEXTGEN TV when it launched in 2018, audiences in the Phoenix area can now enjoy an expanded roster of 11 local stations delivering the next generation of digital television broadcast technology. With more expansive audio and video options, and other innovative new capabilities, NEXTGEN TV enables TV stations to better personalize broadcasts with information and interactive features, making the content more relevant and engaging for viewers.
Phoenix is one of the most advanced markets delivering NEXTGEN TV broadcast services. Its roadmap was initiated with a deep understanding of the consumer and knowledge about the services and features that provide a valuable viewing experience, which has enabled the expansion of stations. As the Phoenix market continues to innovate on its delivery, viewers will continue to benefit from an early introduction of 4K and interactive content, and other new features that are on the horizon.
NEXTGEN TV is a feature built into select new TV models manufactured by LG Electronics, Samsung, and Sony—and widely available to consumers with a rapidly growing number of television sets in homes across the U.S. While features available on NEXTGEN TV will vary by device and by broadcaster as commercial service becomes available in local markets, it is designed to be upgradable, enabling a viewer’s television set to advance in lockstep with the latest technology.
“With NEXTGEN TV, viewers are immersed in stunning video with brilliant color, sharper images, and deeper contrast, making them feel like they’re part of the action,” explained Brian Lawlor, president of local media for The E.W. Scripps Company. “Offering a whole new dimension to TV viewing with the Dolby Audio System and Voice +, available only on NEXTGEN TV, viewers will feel the power of movie theater-quality sound, allowing them to hear every voice clearly and offering uniform volume across different channels.”
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NEXTGEN TV delivers:
- Stunning 4K, High Dynamic Range (HDR) video
- Movie theater-quality sound
- Added voice clarity with Voice + from Dolby
- Consistent volume across channels
- Enhanced internet content on demand
“This milestone underscores the growth of NEXTGEN TV broadcasts and installed television sets and showcases Phoenix’s evolution from innovative broadcasters’ blueprint to reality,” stated Greg Coburn, director of NEXTGEN TV for Univision Communications Inc. “NEXTGEN TV ensures the future of television, where content and the experience of watching culminate – informing, entertaining, and inspiring viewers.”
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