The independent ad monetization platform aims to expand its position and offer integrated solutions for advertisers and publishers in the Video and CTV market.
Smart Adserver, the leading independent fullstack programmatic platform in digital ad monetization, announces the acquisition of DynAdmic, a video-focused advertising platform, with the objective of accelerating its growth in its services of digital media and Connected TV (CTV). DynAdmic’s technology and operations will be integrated into Smart, which will provide exclusive media solutions for advertisers and offer a new monetization channel for publishers. Both sides will benefit from robust cookie-free contextual targeting capabilities to align campaign performance goals with user privacy requirements.
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Founded in Paris in 2012, DynAdmic has grown internationally, with local offices in the US, France, Germany, Mexico, Brazil, Colombia and Dubai. With 120 employees, DynAdmic closed 2020 with a 32% increase and has already achieved 90% growth in the first half of 2021 alone. Its proprietary audio and video content recognition technology offers advertisers a unique contextual targeting solution without Cookies. DynAdmic primarily operates video advertising campaigns, with 40% on OTT and CTV platforms.
“We are impressed with the technology developed by DynAdmic to deliver a superior experience and performance for brands and agencies through contextual targeting. The acquisition of DynAdmic complements Smart’s strengths by combining a cookie-free solution for CTV, which is the changes most critical in our industry,” explains Arnaud Creput, CEO of Smart. “This acquisition also accelerates our strategic development in key markets, creating solutions with a strong commitment to transparency, efficiency and performance.”
“We are delighted to join a pioneering leader in our industry. We consider Smart the ideal partner to leverage our growth journey, sharing the same values of independence, excellence and innovation,” explains Stéphane Bonjean, CEO of DynAdmic. “Smart’s full capabilities will allow us to quickly integrate platforms that, along with its strong technology, experience and global presence, will generate significant value for our customers and partners.” completes Bruno Champion, CTO of DynAdmic.
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