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Wootag Rolls Out Sports Signal

Enable marketers on driving video interactivity based on real-time sports events

Wootag, a visual interactive and insights platform, has launched a new feature Wootag Signals, enabling marketers to  drive  video interactives through sports and football events.

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This unique solution enables clients to be more engaging for the audience by tapping into a new audience segment and using the real-time live events as a trigger to showcase customised marketing messaging and advertisement to enhance the branding experiences on video and display .

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For instance, marketers from the food & beverage industry can leverage Wootag’s sports signals to showcase a discount for their drink to celebrate if your home team scored a goal. If there’s a financial brand sponsoring a match and their team wins, Sports signal enables marketers to showcase a preferential discount for team jerseys on the video.

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“In the video marketing industry, that has long been plagued by lack of a way to drive conversions. Sports Signal helps drive the engagement with 230%-370% uplift by allowing meaningful targeted reach at real-time live events. It is fundamentally important for marketers to engage their target audience on the digital journey and convert the viewers into customers. Wootag will continually enhance Wootag Signal to provide marketers more features to increase business efficiency and maximise the marketing effort.” said Raj Sunder, the founder and chief executive officer of Wootag

Wootag Signals is a real-time event-driven video interactive solution, to tap into the patterns of demand and consumer behaviors, to drive impactful brand experiences on videos. With the new features rolling out, marketers are expected to drive even better and more impactful video interactive for their target audience.

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