Getty Images Launches AI Tool to Transform Search for Media Publishers
Getty Images and Vizual.AI partner on ‘Panels by Getty Images’; a new search experience designed to help media customers find the content they need fast
Getty Images, a world leader in visual communications, today announced the release of Panels by Getty Images, a powerful new artificial intelligence tool for media publishers that recommends the best visual content to accompany a news article. Panels by Getty Images uses customizable filters and a self-improving algorithm that learns how an editor selects Getty Images’ content, enabling it to better optimize the results over time.
Developed in partnership with cloud-based image optimization platform Vizual.AI, Panels by Getty Images is available to Getty Images Premium Access subscribers. The tool draws on Getty Images’ extensive creative and editorial content, providing media editors with a customizable research assistant to help them summarize articles and easily match it to the best visual content. By using the power of AI to automate steps in their research workflow, publishers can create better stories, more quickly with the visual content that will drive user engagement.
“In today’s digital world, publishers are under constant pressure to tell the latest story and compete for consumer attention,” said Getty Images Senior Vice President of Data and Insights Andrew Hamilton. “At the same time, we know how important compelling imagery is to creating online engagement. Panels by Getty Images meets both of these challenges for our customers using the power of artificial intelligence.”
“We know how important quality content is to publishers and we are excited to launch this new AI tool that allows media publishers to discover stunning visual content with the immediacy that the current landscape requires,” said CEO of Vizual.AI Doug Boccia.
ESI Media Managing Editor Doug Wills said: “We are delighted that Getty Images has involved us in the development of Panels by Getty Images. It makes absolute sense to combine developing AI technology to save time and present editors with a curated set of picture options.”
As the world continues to embrace the power of imagery as a communication tool, Getty Images is focused on employing technology that makes it easier for content creators to find the visuals they need. Under the leadership of Hamilton, who joined the organization in 2016, Getty Images has developed a growing set of visual science products that reflects the company’s commitment to innovation and experimentation in solving problems for customers and partners.
Additionally, Hamilton’s team is working to develop new AI models that can be delivered through Getty Images’ API and built into its products, including visual styles and authenticity scoring. In April, Getty Images partnered with Cortex, an artificial intelligence platform for creatives that recommends the best Getty Images content for social media campaigns.