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TCL Launches New High-Performance Models for its Premium 2022 TV Lineup

Leading Electronics Brand Upgrades its Award-Winning Television Portfolio with Improved Picture and Gaming Technology for the Home

TCL, one of the world’s best-selling consumer electronics brands and a leading display technology innovator, announced pricing and availability of its new premium models featuring QLED and Mini-LED technology paired with the easy-to-use Roku TV™ streaming platform. These new products build on TCL’s portfolio of award-winning televisions, empowering viewers to experience cinematic and gaming-optimized performance like never before. By pushing the boundaries of what televisions can achieve and how they can elevate entertainment immersion in the home, TCL once again delivers unmatched value for consumers seeking stunning picture quality and endless streaming content that they can afford.

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TCL’s premium models have been acclaimed for their picture performance and endless entertainment. Known as TV lines that deliver TCL’s advanced display technologies, sleek design, and accessible home theater performance, the 5- and 6-Series continue to deliver unmatched contrast technology, deep color saturation with QLED quantum dot nanocrystals and powerful clarity with an HDR Pro Pack featuring Dolby Vision® for greater brightness among a full palette of rich colors. TCL’s latest iteration of the premium 6-Series—now for the first time available with a fastest-ever refresh rate of up to 144Hz—transforms the viewing experience with thousands of micro-meter class mini-LED backlights for uncompromised contrast and brilliantly smooth illumination. This TCL-pioneered mini-LED backlight technology powers up to 360 Contrast Control Zones, optimizing the image across individual zones, while AiPQ Engine™ technology uses machine-learning algorithms to intelligently enhance color, contrast, and clarity.

“TCL has maintained its position as one of the top two TV brands in the U.S. because of our continued focus on the consumer and meeting their needs by offering premium products at a great value. The 6-Series has been our most highly-lauded model for delivering advanced features that TVs costing two or three times more would have and our new 2022 version is no different—innovative technology at incomparable value, thanks to the many advantages of being a vertically integrated company,” said Chris Hamdorf, Senior Vice President, TCL. “With consumers looking to elevate their movie-watching, sports-viewing and videogaming experiences, picture quality is becoming even more important. So, TCL is especially motivated to make larger screens and our biggest model is a 98″ QLED TV starting at under $8,000, honoring TCL’s commitment to deliver powerful picture performance and cinematic immersion at an accessible price point and further strengthen the brand’s North American leadership.”

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The 6-Series TCL Roku TV features a bold, brushed metal design to go with powerful picture technologies that serious gamers crave. Users can gain a competitive edge with Game Studio Pro™, a full arsenal of features including Variable Refresh Rate up to 144Hz and AMD FreeSync™ for optimal big-screen gaming performance. To complement its striking design, the 6-Series is versatile and configurable for installation in any home theater or gaming room with a Premium Center Mount pedestal that includes two height options. Perfect for use with or without a sound bar, the pedestal stand has cleverly integrated wire management to help conceal cables so the sleek FullView edge-to-edge glass design can truly shine.

With access to a massive selection of free, live, and premium TV, the TCL Roku TV models feature simple and customizable home screen and are even more versatile with easy voice control which allows compatibility with popular voice assistants to give users additional options to control the TV. Roku Search makes it easy to search across top streaming channels by title, actor, or director with results returned in order by price. In addition to the voice remote supplied with the 6-Series, the free Roku mobile app for iOS and Android smartphones or tablets offers a Roku remote with voice control, the ability to browse or add new channels, watch The Roku Channel on the go and even enjoy private listening through headphones.

The TCL Roku TV 6-Series is now available in a 55″ model (55R655) at $699 MSRP, 65″ model (65R655) at $999 MSRP, and 75″ model (75R655) for $1499 MSRP; while the TCL Roku TV 5-Series is also available now in sizes ranging from 50″ up to 75″ models starting at $429 MSRP, from your favorite retailer.

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[To share your insights with us, please write to sghosh@martechseries.com]

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