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NUIA Full Focus Launched as a Smart Software for Natural Eye Contact in Video Calls

NUIA Full Focus, a video understanding software, makes AI-based adjustments to monitor video call attendees using computer vision and motion detection techniques.

With Video UCaaS, every corner of your remote workplace is a potential video conferencing / video audition room. NUIA Full Focus, with its AI capabilities, only adds more authenticity to the whole set up.

Built by Munich-based startup 4tiitoo, NUIA Full Focus would help organizers build a trustworthy relationship with attendees and guests in video calls across platforms such as Zoom, Teams, and others. NUIA Full Focus is powered by software that creates natural eye contact with conversation partners in video calls intelligently and without artificial image adjustments. The AI components build trust to make the content more memorable and engaging.

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The software NUIA Productivity+, used by numerous large companies across various industries, improves efficiency and ergonomics when using standard office software. The new product NUIA Full Focus provides natural eye contact and trust in video conferences – fully automatic and with all video conferencing platforms – optimizing sales and all video communication.

AI in Video Conferencing and App-based Calls

AI can greatly improve user interaction and raise engagement levels with high-quality video detection. The COVID-19 lockdown has provided a massive thrust to the video calling and conferencing SaaS providers. Over 900 million business trips are expected to be replaced by remote communication this year.

While the shift is a global phenomenon, in Europe alone, video conferencing software marketing has grown to a staggering US $1,653.8 million in 2019 and is projected to reach US$ 3,727.8 million by 2027.

In this new normal, the ability to build trust in video calls is a key success factor. This is especially important for sales.

Studies show that eye contact is the key to trust. This applies to video-supported communication just as much as to face-to-face meetings. Eye contact in video calls is provided to the conversation partner when the user looks at the monitor area near the camera (the “sweet spot”).

Currently, however, a lot of relevant information – often even the image of the other person in the call – is displayed far away from this sweet spot. As a result, many callers seem to look away from the camera and the person they are talking to – even when they are actually concentrating on the video image of the person they are talking to.

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As the Video calling platforms continue to secure high-end enterprise customers with future-proof solutions such as perfect call fidelity, ultra-HD 4K, voice to text analytics and translations, and multi-user accounts, we are witnessing a rampant adoption of video CPaaS in small scale companies and startups too.

How NUIA Full Focus Works?

With NUIA Full Focus and an Eye Tracker installed, a quick glance at relevant screen content is enough to automatically duplicate it into the sweet spot. The user can then look in the direction of the camera again and signals full attention to the conversation partner through eye contact.

In addition to intuitive eye contact, NUIA Full Focus contains a number of other useful functions: Important commands within the video call software, such as Mute and Hang Up, can be controlled by gaze without this software being actively in the foreground. If you move from the ideal camera angle, Full Focus’s Posture Coach functionality gives a brief warning, helping you optimize your conversational position and showing your attention.

NUIA Full Focus works seamlessly with all video communication solutions such as Microsoft Teams, Zoom, Google Hangouts, Webex or Skype. When used in sales, NUIA Full Focus also integrates with content from SalesForce, Hubspot and other CRM systems. Whether in sales calls, webinars, training, job application situations or in daily meetings with colleagues – with NUIA Full Focus you give your business partners the attention they deserve.

4tiitoo co-founder and Managing Director Tore Meyer: “In our own video calls, we noticed over and over again that the participants gazed in all possible directions, just not at our eyes. We wanted to do this better, especially in our sales and investor calls, so we started by positioning relevant windows on the screen with the mouse near the camera. That was an improvement, but at the same time distracted us in a highly concentrated call situation.

After a big investor pitch via video conference, we came up with the idea: Why not solve this more elegantly with our Eye-Control platform?

NUIA Full Focus is the result.”

Those who make eye contact will be noticed. This is something Tore Meyer has learned from personal experience: “During our financing round, we got to know all new investors via video call using this technique” – with success. A financing round for 3.1 million euros was signed in mid-October. In view of the continuing interest, a second closing is in preparation.

Made by a German SaaS startup, 4tiitoo, NUIA Full Focus amplifies the professional messaging significantly. 4tiitoo is a market leader in the area of enterprise SaaS companies for AI-based solutions for easy gaze control of computers.


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