The current wave of generative AI (gen AI) is sweeping across all conceivable sectors, including digital advertising. Adtech platforms are relying on…

GothamAds, a programmatic advertising company, сelebrates the fifth anniversary of the strategic partnership with Pixalate, a leading platform…

MGID, the global advertising platform, announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy and…

For many business-to-consumer (B2C) brands, an affiliate marketing program is a low-cost, high-reward marketing technique. It involves a third party…

Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention…

Edgemesh, provider of the eCommerce acceleration platform that delivers the fastest online experiences, announced Ad Protect, a major feature upgrade…

77% of marketers prioritizing mobile, 71% social media Ad fraud is a key concern across mobile (78%) and social media (86%) environments Third-party…

Ad fraud is becoming increasingly complex to detect as every day goes by. The adaptation of processes to avoid detectability has become so…

ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now…

New US Fraud Benchmark Study Finds Record-Low IVT Rates in TAG Certified Channels; Advertisers Express Comfort with Sustained 1% Fraud Rate The…