Terminus Enhances Account-Based Platform to Help Customers Better Identify and Reach Buying Teams in Remote Work Environment

By AIT News Desk On Sep 24, 2020

New Terminus Engagement Hub capabilities empower teams to identify, prioritize, and engage accounts while working remotely with new mobile app, improved WFH IP resolution, and deeper integration with Google and Adobe Analytics

Terminus, the leading account-based marketing platform, releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest Terminus release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting.

News from @terminus! The ABM leader has enhanced its platform to help customers better identify and reach buying teams in a remote work environment

The new Terminus Engagement Hub capabilities include:

Terminus Mobile App
The new Terminus Mobile App, available on Apple iOS and Android, allows users to drive real-time conversations with target accounts and leads from anywhere.

New and Improved Visitor ID
The new expanded visitor ID connects email domains to household IPs resulting in improved coverage for visitor ID lookups, and increasing match rates by more than 40 percent for those prospects working remotely.

Next-Generation Ad Retargeting
Now it’s even easier to create, manage, and launch all retargeting tactics directly in Terminus without the need for external support. Added job function and audience exclusions makes it simple to uncover insights for newly discovered accounts engaging on a website, while being able to exclude non-relevant businesses and/or job functions to maximize ad spend.

Enhanced Integrations with Google and Adobe Analytics
Send Terminus account name and firmographics data directly into your Google or Adobe Analytics tools, and segment traffic by firmographic data to measure impact by geography, behavior, company size and more.

“The ability to target, reach, and engage any account from anywhere in the world is more important than ever as sales teams, prospects and customers are working from anywhere,” said Terminus Chief Product Officer, Bryan Wade. “Not only does our new mobile app put ABM and Chat at our customers’ fingertips, but we’ve also enhanced our visitor ID matching, ad retargeting, and integration. Full-funnel ABM is truly easier than ever with a new level of precision, and all in one single platform.”