Skinnydip London Boosts Average Visit Value by 16% Since Shifting Entire Operation Online Due to the Pandemic
- Retailer adopts AI-powered automated online merchandising and A/B testing through Nosto to power online sales success.
Skinnydip London, which sells mobile phone accessories, clothing and lifestyle products online, as well as through its network of UK shops and retail concessions, is using automated merchandising and A/B testing technology to deliver a 16% increase in average visit value – with the sales conversion rate on its ecommerce store now up 15%. The improved performance has been achieved since the company pivoted its entire operation online during the pandemic.
Skinnydip is using an ecommerce merchandising solution available through Nosto’s AI-powered Commerce Experience Platform to automatically optimise the way it displays and ranks products on category pages based on real-time customer behaviour and onsite performance data. The company, for which 90% of ecommerce traffic comes through mobile, is also using A/B testing tools through Nosto to identify the best performing merchandising strategies on dozens of category pages for its beauty, clothing, phone cases and accessories products.
With the pandemic abruptly halting brick-and-mortar shopping in 2020, Skinnydip, like many brands, shifted focus to its ecommerce store as the sole channel for traffic and sales. This was both an opportunity and a challenge: while online traffic has increased, so has online competition.
Recommended AI News: ETF Action Announces Major Enhancements To Industry-Leading FinTech Platform
Nosto automated Category Merchandising
Skinnydip needed a merchandising strategy to foster product discovery, convert new site traffic and nurture new shoppers into loyal customers. With Nosto it has been able to replace a labour and time-intensive manual strategy based on gut feeling and guesswork, with automated merchandising that uses data and machine learning algorithms to drive decisions.
“Our previous merchandising was done through intuition and what ‘looked good’. For example, there are tons of products in our collections that work really well as add-ons, but someone manually merchandising might rank them much lower on the category page,” said Meghan Lewis, Head of Ecommerce, Skinnydip London.
With Nosto Category Merchandising, an infinite number of products can be automatically arranged in a specific order on the most vital areas of a category page, based on product attributes (such as brand, colour, whether a product is new or is being offered at a d*******) and performance metrics such as click-through rate, conversion rate and impressions.
Different personalisation and merchandising rules can be assigned to different customer segments, with the ability to select multiple attributes and performance goals together, giving different weights to each to fine-tune the order in which products are displayed.
Underpinning its Category Merchandising solution, the Nosto platform uses machine learning to analyse shoppers’ online behaviour and give retailers the ability to automatically segment audiences and personalise the online experience based on almost any combination of factors -such as category affinity, brand affinity, gender, lifecycle stage, and more.
“Category Merchandising was profitable in less than a month. It’s definitely a significant revenue and growth driver for us,” said Lews. “It also helps to take things off the never-ending to do-list so we can focus on meeting our growth objectives.”
Recommended AI News: IQVIA’s Orchestrated Customer Engagement (OCE) Solution Adopted in Nearly 90 Countries
Nosto A/B Testing
To identify the best performing merchandising strategies on its category pages, Skinnydip has been using the A/B testing module available on the Nosto platform, which is designed for easy set up and deployment of A/B/n, split, and multivariate testing of different online experiences. This helps merchants discover actionable insights into which products and brands consumers are most likely to purchase via test results.
In one test, new, non-discounted products were prioritised on category pages for beauty, clothing, phone cases and accessories to maximise average order value and revenue – while discounted items were demoted. This was tested against Skinnydip’s default page setup, where new and best-selling products are manually mixed together, and “new” products are displayed based on the brand’s assumption of which products would perform well.
The result was a substantial increase in conversion rate and click-through rate (CTR) across Skinnydip’s non-sale categories using the new merchandising strategy.
- Beauty: 36% higher conversion rate, 23% increase in CTR
- Clothing: 12% higher conversion rate, 26% increase in CTR
- Phone Cases and Accessories: 35% higher conversion rate, 38% increase in CTR
Recommended AI News: YouTube’s Top Earner Only 9 Years Old – Almost $30 Million in 2020
Copper scrap assessment Scrap copper yard Metal scraps collection
Copper cable scrap stripping, Metal recycling depot, Scrap copper procurement
Metal reclamation and reutilization solutions Ferrous waste reclaiming and reprocessing Iron salvage yard services
Ferrous material recovery center, Iron waste handling, Scrap metal redistribution
Metal waste reduction strategies Ferrous material stakeholder involvement Iron reclamation yard services
Ferrous material recycling social responsibility, Iron recovery center, Metal scrap dismantling
в каком доме была венера в
момент рождения чьи именины сегодня женские к чему снятся шишки можно ли
сегодня сажать рассаду, лунный календарь когда сажать рассаду карты таро ленорман марии ленорман
билеты суджа москва авито авто приора москва где сделать прививку от кори взрослому в
москве бесплатно круглосуточно
купить однокомнатную квартиру
новая москва
medicijnen op recept in Rotterdam Pharmakern Comodoro
Rivadavia Acheter médicaments en ligne : guide étape par étape pour les débutants
leki do kupienia bez problemów Genera Saint-Ouen-sur-Seine Preis für Medikamente in München
médicaments de qualité pharmaceutique en vente Actavis Stuttgart farmaci originale in vendita a Roma
farmaci da banco Nihon Versailles Koop medicijnen online voor gemakkelijke
toegang in Nederland
médicaments de qualité certifiée disponible en ligne Liomont
Facatativá Achetez médicaments en ligne avec une garantie de satisfaction
Kauf von Medikamenten in Belgien edigen Varese achat médicaments Maroc indication médicale
стрілець гороскоп на 17 травня що означає
якщо сниться нічого
сонник йти з померлим король мечів у стосунках
із жінкою таро
où acheter du médicaments sans ordonnance Fortbenton Aubange
medicamentos a precio competitivo en Bogotá
Medikamente zu verkaufen in einer Apotheke in Frankreich Evopharm Río Grande medicijnen zonder recept verkrijgbaar in Zwitserland
I always spent my half an hour to read this webpage’s articles daily along
with a mug of coffee.
prix du médicaments sur ordonnance Biofarma Vicenza
Comprar medicamentos en línea sin receta
ив роше франция сайт, ив роше
астана адреса игра кто я карточки распечатать, карточки с английскими словами
распечатать конфликт шешу жолдары,
конфликт мысалдар декор на стену металл
Medikamente kaufen in Wien mit Lieferung hexal Mortsel medicijnen zonder voorschrift
in Zwitserland
médicaments en ligne disponible avec paiement sécurisé Specifar Virton Achetez
médicaments en ligne en toute sécurité en Belgique
толқын толқын шаштарын текст, толқын толқын шаштарын скачать даурен айдаркулов
салыстырмалы молекулалық масса nacl,
салыстырмалы молекулалық массасы 30 болатын көмірсутек косметика брендовая оптом, косметика оптом по
низким ценам
dauletten kz декрет, dauletten kz білімнің жұлдызы өрмекші
сойлем курау, өрмекші туралы аңыз ғылым қоғамда алатын орны, білім мен ғылым эссе туфли актуальные 2023, модные лоферы 2023