RB Standardizes on Veeva Commercial Cloud Applications to Advance Digital Excellence Globally

Veeva CRM and Vault PromoMats provide digital engagement and digital asset management capabilities to drive a personalized customer experience across channels

Veeva Systems announced that RB (Reckitt Benckiser), a leading provider of consumer hygiene, health, and nutrition products, is using Veeva CRM and Veeva Vault PromoMats to accelerate its global digital transformation. With Veeva CRM and Vault PromoMats, RB is bringing together multichannel engagement and content to advance its commercial strategy and drive digital excellence around the world.

With @veevasystems, @discoverRB is bringing together multichannel engagement and content to drive digital excellence around the world.

“Veeva CRM and Veeva Vault PromoMats allow us to strengthen our relationships with doctors and medical professionals by delivering the best customer experience across digital channels,” said Nick Cheesman, senior vice president IT, for health, nutrition, eRB, and Greater China at RB. “We now have the commercial and technology foundations in place to enable digital engagement with healthcare and medical professionals which has been accelerated during the pandemic.”

Recommended AI News: World’s Leading Mobile Gaming Platform BlueStacks Crosses 1 Billion Downloads

RB replaced multiple systems with Veeva CRM to standardize on a single application for digital content, engagement, and execution. Full visibility into healthcare professional (HCP) interactions gives field teams real-time insights to drive smarter, tailored engagement across digital channels.

Vault PromoMats combines digital asset management with medical, legal, and regulatory review to improve global reuse of content and maintain compliance from creation through distribution in multiple channels. Seamless integration with Veeva CRM enables RB to deliver compliant, approved content at speed so reps can engage in relevant, timely interactions with HCPs.

Recommended AI News: Recruitee and Sympa Join Forces to Shape the Future of HR Technology

“RB is leading the way on digital to better meet customers where they are with the information and products they need,” said Rohan Poole, director of commercial strategy at Veeva. “RB’s advanced digital engagement model enables them to drive greater field effectiveness and a personalized healthcare professional experience through digital channels.”

Recommended AI News: Palo Alto Networks Announces Intent to Acquire Bridgecrew