Perfect Corp. Partners with Natural Beauty Brand, Mineral Fusion, for Virtual Try-On Experience in Whole Foods

By AIT News Desk On Mar 25, 2021

Mineral Fusion joins the Perfect Corp. brand partner roster with the launch of virtual try-on on MineralFusion.com and QR code in-store display roll out to Whole Foods Markets giving shoppers an easy, non-touch way to safely try before they buy.

Perfect Corp., the leading global beauty tech solutions provider and developer of the award-winning YouCam Makeup app, partners with natural beauty brand, Mineral Fusion, for the launch of YouCam for Web virtual try-on experience on MineralFusion.com. Mineral Fusion’s new Virtual Try On Tool is powered by AI/AR technology from Perfect Corp., and allows customers to discover and experiment with the full range of color cosmetics offered by Mineral Fusion — the #1 EWG VERIFIED natural cosmetics brand — on Mineralfusion.com on any mobile device or desktop. The Mineral Fusion Virtual Try-On Tool will also be available in Whole Foods stores where shoppers can scan a QR code featured on the in-store displays to instantly try on products through their mobile device.

This unique partnership comes at a time when people are returning to in-store shopping and gravitating towards engaging in-store shopping experiences. Shoppers can experience in-store virtual try-ons by scanning the QR code on Mineral Fusion’s beauty display at Whole Foods. From there, consumers are directed to a special Whole Foods virtual try-on landing page where they can virtually tap and try on Mineral Fusion products directly from their phones to find the perfect match before making in-store purchases.

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“We’re excited work with Mineral Fusion to introduce a safe, fun, and convenient way for shoppers to experiment with the extensive range of natural products and shades using their smartphones and advanced AI & AI technology to build on a more personalized in-store shopping experience,” said Perfect Corp. Founder and CEO, Alice Chang. “A long time clean beauty innovator and leader, Mineral Fusion’s embrace of our cutting edge, advanced beauty technology demonstrates their keen understanding of the way the consumers shop and purchase cosmetics today.”

“The Virtual Try-On-Tool is a safer alternative to testers allowing online and brick-and-mortar customers to find the products and the shades of their choice. Shoppers can try on shades using a preselected model image, uploading a photo, or even via live cameras,” said Stella Huang, Director of Digital Marketing for Mineral Fusion. “Mineral Fusion is thrilled to partner with the industry-leading solution provider Perfect Corp. and the leading natural retailer Whole Foods to help customers find the perfect shades of their favorite cosmetic items, no matter how or where they choose to shop.”