RhythmOne Announces Its Early Partnership with Pixalate’s MRC-Accredited OTT Fraud Detection and Filtering Solution
Rhythmone Continues to Help Lead the Advanced TV and OTT Ad Market with Commitment to Providing Clients with Highest Quality Inventory
RhythmOne plc , a global advertising technology company, announced that it has formed an early, collaborative partnership with Pixalate, Inc. regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution, a key component of Pixalate’s comprehensive ad fraud detection and prevention platform. RhythmOne’s planned integration of Pixalate’s solution into its unified programmatic platform offers an added layer of IVT detection and protection for OTT ad impressions. The Pixalate solution will work in conjunction with RhythmGuard, RhythmOne’s proprietary brand safety technology, which actively combats IVT within its platform across all screens, including desktop, mobile, tablet, and connected TV/OTT.
“Brand safety is a paramount concern for our clients, and a top priority for all campaigns that run through our platform,” said Jorg Nowak, Senior Vice President of Global Sales, RhythmOne. “As a leader in the advanced TV ad market, we take our responsibility to provide clients with high-quality OTT inventory very seriously. We’ve invested in the tools and technology that enable advertisers to buy brand-safe, cross-screen inventory from our marketplace, and are excited to bring a new measure of quality assurance to the rapidly growing OTT market.”
Read More: Interview with Sheldon Fernandez, CEO at DarwinAI
Pixalate’s analysis shows global OTT IVT rates average 19% and forecasts marketers stand to lose $10 billion in OTT spend in 2020.
“High CPMs and lack of measurement standards have made the OTT channel a breeding ground for fraudsters,” said Jalal Nasir, CEO of Pixalate. “We are proud to meet the challenge head-on with our industry-first MRC accreditation for invalid traffic detection and filtration in OTT. We applaud RhythmOne’s leadership in adopting new OTT safeguards and helping their clients protect their ad investments and reputation.”
RhythmOne and Pixalate have been working together for over two years to test and develop solutions that help protect buyers from the ad spend loss and brand reputation risk present in OTT/CTV. The two companies have worked closely, as part of an OTT solutions group, to experiment and apply advanced data science methods for testing OTT fraud blocking and monitoring products, as well as determining methods for addressing server-side ad insertion (SSAI) and other OTT issues. As Pixalate announced last week, it was the first company to receive accreditation from the MRC for Sophisticated Invalid Traffic (SIVT) detection and filtration for OTT video ad impressions.
RhythmOne is consistently ranked by Pixalate as a trusted platform for agencies and brands. RhythmOne earned the #1 spot for US and International rankings on Pixalate’s Global Seller Trust Index (GSTI) for all of 2017.
Scrap metal sustainability Ferrous material scrap sorting Iron scrap reprocessing
Ferrous material classification systems, Iron recycling and salvage, Metal scrap reclaiming yard
Scrap copper suppliers Copper scrap logistics Scrap metal waste management
Copper cable scrap purchasing, Metal scrap shredding, Sustainable copper refining
Scrap metal financial analysis Ferrous material recycling development Scrap iron
Ferrous waste management, Iron scrap reclaiming processing, Scrap metal import regulations
You made some decent points there. I looked on the internet for more info about the issue and found most individuals will go along with your views on this site.
Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! By the way, how can we communicate?
We are a group of volunteers and starting a new scheme in our community. Your web site provided us with useful information to work on. You have performed an impressive activity and our whole community might be grateful to you.
Крупный учебный и научно-исследовательский центр Республики Беларусь. Высшее образование в сфере гуманитарных и естественных наук на 12 факультетах по 35 специальностям первой ступени образования и 22 специальностям второй, 69 специализациям.
Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your webpage? My blog site is in the very same area of interest as yours and my visitors would definitely benefit from a lot of the information you present here. Please let me know if this okay with you. Many thanks!
Normally I do not read article on blogs, however I wish to say that this write-up very pressured me to try and do so! Your writing taste has been amazed me. Thank you, quite great article.
Hurrah! Finally I got a webpage from where I be able to actually get useful information regarding my study and knowledge.
What i do not realize is actually how you’re now not really a lot more well-liked than you may be right now. You are so intelligent. You realize therefore significantly in terms of this topic, produced me for my part consider it from numerous various angles. Its like men and women don’t seem to be interested unless it’s something to accomplish with Lady gaga! Your personal stuffs excellent. All the time deal with it up!
I always used to read piece of writing in news papers but now as I am a user of web thus from now I am using net for posts, thanks to web.
I am extremely inspired together with your writing talents and alsowell as with the layout in your blog. Is this a paid subject matter or did you customize it yourself? Either way stay up the nice quality writing, it’s rare to peer a nice blog like this one these days..
you are really a good webmaster. The site loading speed is incredible. It kind of feels that you are doing any unique trick. Moreover, The contents are masterpiece. you have performed a magnificent process in this matter!
Hi there i am kavin, its my first time to commenting anywhere, when i read this piece of writing i thought i could also make comment due to this sensible article.
Great post.
Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just too wonderful. I really like what you’ve acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it smart. I can not wait to read far more from you. This is actually a wonderful site.
Автомойка самообслуживания под ключ становится всё популярнее. Это экономичный и простой способ начать своё дело с минимальными вложениями.
Заказывая автомойку под ключ, вы получаете полный комплекс услуг, который включает выбор местоположения, проектирование, строительство и установку оборудования для качественной мойки авто.
Tremendous things here. I’m very glad to see your article. Thank you so much and I’m looking forward to touch you. Will you please drop me a mail?
I appreciate, cause I found exactly what I used to be looking for. You have ended my 4 day long hunt! God Bless you man. Have a nice day. Bye
Awesome site you have here but I was curious about if you knew of any discussion boards that cover the same topics talked about in this article? I’d really love to be a part of online community where I can get advice from other knowledgeable individuals that share the same interest. If you have any recommendations, please let me know. Appreciate it!
Show the camsex girls your hard cock. They are keen to see it when they fuck themselves with the dildo. With Cam To Cam it gets really hot in front of the s** cam. Simply choose your free live mature s** cams and switch on your live cam. Jerk off together and climax together. This is how sexcam s** becomes satisfying.