Mr Doodle has announced the release of his first Non-Fungible Token (NFT), an animated digital artwork that brings his iconic doodles to life.
Released through one of the top NFT marketplaces Nifty Gateway, ESC will be his first NFT and is themed around a digital and mechanical universe. While traditionally Mr Doodle’s hand-drawn pieces live on canvases, large-scale installations, and fashion collaborations, ESC takes advantage of the new format to showcase his doodles assembling, interacting and dismantling over time.
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ESC will be Mr Doodle’s first digital artwork from the five-part ESC series. Four additional NFTs titled CTRL, ALT, DELETE, and SHIFT will be released at a later date.
“Layers and dense imagery are some things that inspire me recently,” says Sam Cox, aka Mr Doodle. “I chose the title ESC from the keyboard as I feel the digital world can be an escape from the real world. I love seeing how doodle characters overlay each other, creating completely new scenery. Each layer can live individually, but if you put them all together you get this fulfilling sense of completeness.” The ESC NFT will be released as an open edition, available for purchase during a 12-minute period. Visit Nifty Gateway for updates and buying information. With every sale, $100 will be donated to offset carbon footprint.
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Mr Doodle is an international art sensation with 2.7 million followers on Instagram. His work has decorated surfaces from sketchbooks, guerrilla art giveaways, subway tunnels and outdoor installations. His 2019 Spring canvas sold for almost $1 million at the Tokyo Chuo Auction in 2020. The exclusive global representative for Mr Doodle is Pearl Lam Galleries.
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