eBay Launches New Trading Cards Experience Bringing Price Guide & Collection Features to Enthusiasts

Following a record-breaking year for the trading card industry, eBay announces the introduction of Price Guide and Collection tools for trading cards. The new features provide a single destination for enthusiasts to view, manage, and track the value of their trading card portfolios.

Launching today in beta on Android, desktop, and in the latest version of the app in the Apple App Store, the new tools make it easier for users to actively collect and sell trading cards, with the ability to monitor the real-time market valuation changes of their portfolios, and list items directly from their collections. eBay is leveraging its extensive data catalog to provide a holistic view of a collection’s past and present value, offering unprecedented assessment, evaluation, and tracking capabilities.

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“Trading card enthusiasts have been waiting for a tool to understand the real-time value of their collections, and manage their inventory as part of a portfolio,” said Nicole Colombo, General Manager of Collectibles & Trading Cards at ‎eBay. “We’ve created a more streamlined collecting experience that provides the crucial context collectors need to be able to assess opportunities, driven by eBay’s unparalleled trading card inventory and data.”

To many collectors, pricing data is often the most important piece of information in making crucial buying, selling, and trading decisions – though, accurate pricing data is either hard to come by or is not presented in an easily digestible and transparent manner. Price Guide seeks to rectify this issue by using eBay’s extensive data stores to provide the most accurate and comprehensive data from the past year, presented in an easy-to-understand form factor. Users can access Price Guide beta by typing in a trading card query in search to access the entry point that will lead them into the new experience. Price Guide is designed for on-the-go use through eBay’s mobile app.

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Meanwhile, many enthusiasts have large collections that they want to track and manage, but the majority of tools available either provide insufficient information on market value calculations, have a narrow focus on specific sub-categories, or don’t emphasize portfolio management. Collection was designed to scale to other categories and puts Price Guide at the core of the experience – providing accurate and transparent data while allowing users to view, manage, track the value of, buy and list items, all on one platform. During beta launch, Collection will support baseball, basketball, football, golf, ice hockey, soccer, Magic the Gathering, Pokémon, and Yu-Gi-Oh! cards. Users can easily add items to their Collection via their purchase history or by uploading a CSV file in order to track the value of individual items, categories, or their full collection over time. They also have the ability to quickly list items in their collection for sale. Mobile users can enjoy full Collection functionality through the eBay app, while desktop users can access CSV uploads.

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