Award-winning, account-based chat solution drives 700% increase in target account engagement
Terminus, the leading account-based marketing (ABM) platform, launched the next generation of its native ABM chat solution, Terminus Chat Experiences. The award-winning chat solution is proven to drive a 700 percent increase in target account engagement and powered more than four million conversations for Terminus customers.
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Building on the acquisition of Ramble in 2020, Terminus Chat Experiences is the first and only account-based chat solution native to an ABM platform. Chat Experiences enables users to deploy real-time, account-based conversations at a buyer’s exact moment of interest, all directly within the Terminus platform. With Chat Experiences, users create a seamless experience, connecting target audiences directly to the most appropriate rep, in seconds. Terminus’ playbooks intelligently collect visitor data, trigger sales automation for prospects and customers, and qualifies inbound traffic in real-time.
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With Chat Experiences, Terminus customers have seen significant results including:
- A 1,600 percent increase in sales conversations just two weeks post-implementation
- More than 3.7 million target accounts identified
- A 3X increase in lead volume, and 51 percent faster lead response time
- A 42 percent increased Sales Accepted Lead (SAL) to close rate
- More than 80 percent increase in close rate of all Chat-sourced leads
“Terminus Chat Experiences is an irreplaceable channel of our global ABM strategy,” said Corrina Owens, Director of Marketing, Head of ABM, and Demand Generation at Profisee. “We launched our partnership with Terminus with Chat and Ads Experiences, and because we saw so much success building awareness and preference to our ICP, we expanded to Terminus’ other engagement channels to broaden our touch points throughout the funnel.”
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“Terminus Chat Experiences helps Profisee eliminate any lost website traffic and displays to our audience our deep understanding of their needs so we can engage with them better than anyone else in the market. Chat Experiences enables us to produce conversational marketing at scale and takes the guesswork out of our full-funnel engagement strategy,” she said.
When combined with Terminus’ powerful engagement channels–Ad Experiences, Email Experiences, and Web Experiences–Terminus’ Chat Experiences supercharges ABM strategies. Users can personally engage target accounts at any stage of the funnel with personalized experiences no matter where they are including desktop or mobile. Its powerful Chat From Anywhere™ capability enables users to connect ads, emails, social media, and any other marketing touchpoint directly to an intelligently routed conversation in a single click.
“Terminus Chat Experiences has identified more than 3.7M target accounts for customers, that’s incredibly powerful,” said Justin McDonald, GM of Channel Applications for Terminus. “Combined with other channels like Ad Experiences and Email Experiences, Chat Experiences is truly a game changer for modern marketers looking to engage target audiences at any stage of the funnel. Being native to our platform creates a flywheel of first-party data and account matching that plays a massive role in conversion and revenue for customers. Native chat is unmatched, and we’re proud to be the first and only ABM platform to make this possible.”
“Terminus Chat Experiences takes the guesswork out of capturing w********** and converting our website visitors into actionable conversations,” said Jack Knoesel, Chat Manager at Elevated Third, a Terminus customer. “The product simply makes our jobs easier and more effective. With Chat Experiences and the ability to personalize the content of our chatbot to meet our website visitors where they’re at, we’re thrilled to see a 300 percent month-over-month increase in engagement resulting in nearly one million added to pipeline.”
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