TikTok Radio’ Launches Exclusively on SiriusXM

• A variety of TikTok creators join as channel hosts including Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), Taylor Cassidy (@taylorcassidyj), DJ CONST (@erinconstantineofficial), DJ Habibeats (@djhabibeats), and more
• Channel celebrates launch week featuring guest hosting sessions from TikTok’s top creators and trending artists such as Alex Warren, Bella Poarch, Dixie D’Amelio, Ed Sheeran, Lil Nas X, Spencer X and more

SiriusXM and TikTok announced the launch of TikTok Radio, the highly anticipated full-time music channel featuring the trending sounds that are redefining pop culture from TikTok. Presented by TikTok creators, tastemakers, top artists, and DJs, TikTok Radio will be available beginning today, at Noon ET, in vehicles and as a streaming channel on the SXM App, desktop, and all connected devices.

Sonically synched to the TikTok experience, the groundbreaking, full-time SiriusXM music channel will sound like a radio version of the platform’s “For You” feed. A talented and diverse group of TikTok creators including Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), and Taylor Cassidy (@taylorcassidyj) will present music and share the stories behind the trends throughout each hour.  Listeners can expect to hear trending songs from music’s next generation of rising stars, viral hits, throwbacks and whatever else the TikTok community is vibing to.

Recommended AI News: Top 10 Martech Platforms Every Marketing Team Love Having in their Stack

TikTok Radio debuts today with takeovers throughout the week from some of the most followed personalities and artists from the TikTok Community with “Creator Invasion,” which will feature appearances from Alex Warren, Ashnikko, Bella Poarch, Dillon Francis, Dixie D’Amelio, Ed Sheeran, Jack Harlow, Just Stef, JXDN, Lil Nas X, Loren Gray, Nessa Barrett, Normani, Spencer X, Tai Verdes, Walker Hayesand more.

“Our groundbreaking new channel with TikTok is a first-of-its-kind, capturing the pulse of the global music culture, vibrancy and vitality found on the entertaining social platform and recreated as a full-time music channel on live national radio and our streaming platforms,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “The creators, who are also presenting the music on TikTok Radio, are deeply involved in the channel and will reflect the unique sound and personality of TikTok that is so enmeshed with today’s music culture and community. TikTok creators will be delivering new audio experiences for our listeners as they tap into the latest music trends on TikTok.”

Recommended AI News: ON24 Receives Industry Acknowledgements For Innovation And Growth

“We’re so excited to launch TikTok Radio on SiriusXM, which opens up artists and creators like this amazing group of hosts to new audiences,” said Ole Obermann, TikTok’s Global Head of Music.  “Now SiriusXM subscribers will have a new road to discover the latest trends in music and get a first listen to tomorrow’s musical superstars. The channel captures song-breaking music culture that creates so much joy and entertainment on TikTok through video in an all-audio format.”