9 Marketing Analytics Solutions with Proven Business Impact, Start at $20k
Cardinal Path, a leading marketing analytics consulting firm, has released the Marketing Analytics Buyer’s Guide 2019, a shortlist of solutions that have delivered significant business value for Fortune 1000 clients.
The carefully curated list of solutions arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the business as optimized consumer journeys become the cornerstone of an organization’s competitive advantage.
“Marketers often look to us to provide recommendations around what projects or initiatives they can undertake that will really add value to their business. It’s a noisy space we’re in, with lots of ways to spend budgets, and not everything provides the same – if any – ROI. It can be tough to figure out how to collect, analyze, and ultimately action their data and insights for a measurable improvement,” says David Booth, Chief Commercial Officer, Cardinal Path.
“To address this, Cardinal Path has crafted a shortlist of analytics, digital marketing, and data science solutions that are tried, tested, and proven to help marketers deliver real value against their very tangible business goals.”
Read More: Interview with Scot Marcotte, Chief Technology Officer at Buck
From Purchase Intent models to Analytics Implementation Audits, to Testing & Personalization, Forecasting, and Content Attribution, the Marketing Analytics Buyer’s Guide 2019 comprises nine solutions, all under $50k.
Based on Cardinal Path’s experience across thousands of engagements, many organizations are missing out on revenue and profits just because they’re not leveraging the data they have, or because a few components of their digital strategy aren’t properly informed by their data, aren’t fully optimized, or lack the governance to drive success across a complex enterprise and multiple stakeholders.
“By working across a diverse range of clients and industry sectors, we have a unique lens into the challenges of enterprise marketing teams,” says Booth.
The solutions that make up the Marketing Analytics Buyer’s Guide 2019 serve to quickly add tangible value, bolster digital weak spots, identify specific areas of new opportunity or recover lost business potential.
Read More: Interview With Sven Lubek, Managing Director at WeQ
The solutions comprise:
Purchase Intent Analysis – identify online behaviors and actions most likely to lead to any on- or offline purchase.
Forecasting – leveraging data science techniques applied to past datasets to predict future outcomes
Analytics Audit – review and audit of core digital measurement tools against best practices to form a robust foundation for every digital strategy
Content Attribution – understand and quantify how specific types and pieces of content influence your customers and prospects
Budget Optimization – model and understand optimal budget allocations across an ever growing set of channels
Testing & Personalization – Test different content with different audiences and personalize digital experiences
Dashboards – Automate and provide multi-sourced reporting to decision makers across the organization for accessible and actionable data & insights
SEO Audit – Uncover opportunities to boost organic exposure and measure its impact against business goals
Digital Navigator – Put in place a strategy and capabilities framework around the complicated Martech landscape with a custom 18-month digital roadmap
Read More: Interview With Maria Loupa, Account Director at Ballou PR
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