Leading email data and technology services provider TowerData announces that it has completed the acquisition of Xverify, an email validation provider. Since 2011, Xverify has verified over 11 billion email addresses and helped businesses worldwide improve the quality of their email lists and boost their marketing ROI.
“We’re excited to welcome Xverify and its talented team to TowerData,” said Tom Burke, CEO of TowerData. “With our combined solutions and expertise, we will validate email addresses with even greater accuracy and faster turnaround times, helping more marketers to combat fraud and improve deliverability to the inbox.”
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TowerData was the first company to release an email validation API in 2005. By acquiring Xverify, TowerData strengthens its long-term position at the forefront of the email validation industry.
“Thanks to this acquisition, clients of both Xverify and TowerData will have cleaner data to better connect with their customers,” said Rob Huey, CEO of Xverify. “We are eager to see our new and existing clients benefit from added services and more robust Email Validation.”
Xverify’s clients will now have easy access to TowerData’s Open Data, the only solution on the market which identifies when a user was last active in their inbox. In addition, they can improve segmentation and boost engagement by leveraging TowerData’s Email Intelligence to add demographic, household and purchase intent data to their customer email lists.
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TowerData’s Email Validation helps marketers better reach the inbox by:
- Catching and correcting poor syntax, spelling and typos
- Removing toxic emails, flagging role accounts and identifying disposable emails
- Checking domains and verifying mailboxes
- Providing 30 different detailed reporting codes
“We know that 8.7% of emails entered into webforms are invalid,” Burke said. “Email Validation protects marketing spend and improves ROI by catching and correcting invalid data.”
Hundreds of global companies — including Adidas, Mazda, Lamps Plus and other major retailers, publishers, agencies and data companies — trust TowerData with their email data needs every day.
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