Victory Square Portfolio Company, GameOn Secures Three Additional Prediction Game Projects with MX Player for Soccer, Tennis & Kabaddi

Victory Square Technologies Inc. a company that provides investors access to a diverse portfolio of next generation technology companies in key sectors including: the Creator Economy, Digital Health, Gaming, Web 3.0 and the Metaverse, is pleased to announce that its portfolio company GameOn Entertainment Technologies Inc., a leader in providing broadcasters, TV networks, OTT platforms, leagues, tournaments, sportsbooks and NFTs with white label fan engagement technologies around sports, TV and live events, expanded partnership with existing customer, MX Player.

Having already launched free-to-play prediction games for cricket, the partnership now includes an additional commitment to games for soccer, tennis and kabaddi. All games are scheduled for a 2022 release and will go live within the MX Player app, powered by GameOn’s white label game engine.

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“We are beyond excited to expand our agreement with MX Player, so soon after announcing the initial partnership in June,” said Matt Bailey, GameOn CEO. “This not only validates our product-market fit, but further emphasizes the need by our B2B customers to strengthen fan engagement around sports, TV and live events. This is our strategy in action. We start with one project then grow our tentacles within the biggest media companies in the world.”

The expanded partnership comes at an ideal time with major moments and storylines upcoming across these sports, highlighted by the T20 World Cup and 2021-22 Ashes in cricket, the 2022 FIFA World Cup in soccer, and tennis legends Roger Federer, Novak Djokovic and Rafael Nadal each at 20 Grand Slam titles apiece.

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Pro Kabaddi League returns after last season was canceled due to the coronavirus pandemic. During its inaugural season in 2014, its viewership of 435 million was second in India only behind the Indian Premier League (560 million).

MX Player is an entertainment super app that integrates all forms of entertainment on one platform—including video playback, streaming video and gaming (in select markets). It hosts a wide library of premium content across 10 languages, including a critically acclaimed slate of MX Originals/Exclusives, movies, web series and TV shows like Big Boss. MX Player has now spread its footprints across 12 markets including the United Arab Emirates, United States, Canada, United Kingdom, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka, Maldives and Bhutan.

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