Leading e-commerce growth platform, which helps brands thrive on Amazon and other emerging marketplaces, appoints founder, entrepreneur and marketer, Joce Macdonald, to lead corporate marketing strategy.
Jocelyn Macdonald aka ‘Call Me Joce,’ for her online LinkedIn strategies consultancy and coaching for modern sellers, has been appointed Head of Marketing at Netrush.
The ecommerce growth platform, which partners with impact-minded brands to provide expertise, technology, and teams needed to thrive on Amazon, has hired the ex Ten Gun Design VP of Sales and 4PERSCENT founder, to manage its corporate marketing strategy.
Joce Macdonald, says: “With an extensive background in sales and marketing, I’ll be driving Netrush’s brand presence, sales enablement efforts and overall growth, with a keen focus on generating leads and attracting new consumer brands and channel partners alike. Spearheading a nimble team of integrated marketers, strategists, and content creators our goal is to create an exceptional experience bolstered by modern tech for brands we aspire to partner with at first touch.”
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Justin Marshall, Chief Growth Officer, Netrush, adds: “Joce is an entrepreneur and business owner herself, making her the perfect fit to lead Netrush’s marketing efforts globally. She consistently brings her understanding of scalable growth and the necessity for brand individualism to everything she does, always pushing for the bigger ‘why,’ and injecting more value into the industry. For her, “business-as-usual” is never enough.”
During her career both in and out of creative agency sales, Joce has partnered with clients such as EA, Blizzard, Universal Studios, LucasFilm, Amazon, Funko, Ferrari, The Seattle Seahawks and more. Alongside her creative teams, projects have ranged in nature from brand strategy and identity support, content creation, copywriting, web work and connected experiences.
Netrush is an e-commerce growth platform partnering with premium brands to provide the teams, technology, strategy, and infrastructure needed to thrive on Amazon and other e-commerce platforms. With headquarters in Vancouver, Washington, and processing facilities in Kentucky and Canada, Netrush provides a full suite of capabilities ranging from supply chain to creative services that make brands stand out across the shopping journey.
In November of 2020, Joce launched her first boutique CPG company by the name of 4PERSCENT (pronounced 4%), a naturally-based soy candle line, sprung from the first phases of the COVID-19 pandemic. The line aims to remind people to save just 4% of their day to any self-care activities (less than 1 hour). 4PERSCENT has been recognized for two design awards in the past year for its visionary mission and sleek package design.
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