Synaptic Report Highlights 15 High-Growth Companies Driving the Creator Economy in 2022

The Creator Economy is driven by rapid growth in content creation, distribution, and platforms. While the human element of the creator economy is clear — producers, consumers, supporters, and collectors — there are multiple technologies and business models that define the interactions and interface between them. Powered by these software-driven tools and active communities, the sector has witnessed multiple technological advancements and trends — such as Web3, NFTs, new avenues for audience creation and expansion, and cutting-edge services for creators.

Synaptic, a leading alternative data insights platform focused on providing actionable insights to global financial firms and investors, published its “15 high-growth companies in the Creator Economy” report. The report highlights 15 global companies that ranked high on the Synaptic Growth Index — a proprietary algorithm that ranks companies’ performance based on multiple alternative data points.

Sectors covered in the report include:

• NFT marketplaces and platforms: NFT marketplaces allow creators to store and display their NFTs, and consumers to buy and auction them for crypto or cash.

• • Popular companies – Rarible, Guardian Link
• Tools enabling content creators: These are tools that support creation and distribution of text content, video and music, and other associated services. Apart from creation tools, they also help creators with monetization and publishing across platforms.
  • Popular companies – Pepper Content, Contentfly, Substack, Beacons AI, Scalenut, Spotter, Pod People, Groover, Statusphere
• Influencer marketing platforms: Online influencer marketing platforms are designed to assist brands in their marketing campaigns. While these platforms primarily provide tools to find product promoters and agencies, additional features include relationship management, campaign management, influencer markets, external company statistics, and content enhancement.
  • Popular companies – Invideo, Woomio, Insense, Influencity

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Commenting on the report, Rohit Razdan, Co-Founder, Synaptic, said, “Looking at the growth trajectory of the Creator Economy industry, we looked at companies on Synaptic and handpicked 15 that ranked high on the Synaptic Growth Index, our proprietary index that captures the growth momentum of a company in the last 12 months. At Synaptic, our aim is to empower investors to make better investment decisions by leveraging various alternative datasets.”

Below is the list of high-performing Creator Economy companies, both growth-stage and early-stage, identified by Synaptic:

Company	Description	HQ	Last Funding Round	Total Funding ($ in millions)	Synaptic Growth Index
Rarible	Rarible is an operator of a community-owned NFT marketplace that allows users to buy and auction off digital collectibles.	USA	Series A	16	Fast Growth
Guardian Link	Guardian Link enables blockchain commerce through its Omni Blockchain legitimacy protocol.	India	Series A	12	Fast Growth
Pepper Content	Pepper Content is a content-mediation platform that connects writers to organizations that require content.	India	Series A	18.7	Fast Growth
Contentfly	On-demand content marketing, for a monthly fee	Canada	–	36.4	Fast Growth
Substack	Substack is a subscription-based newsletter publishing platform for independent writers	USA	Series B	82.4	Fast Growth
Beacons AI	Beacons is a link-in-bio website builder for creators	USA	Seed	6.2	Fast Growth
Scalenut	Scalenut is an all-encompassing content management SaaS platform	India	Seed	0.4	Fast Growth
Spotter	Spotter provides a financial solution for independent content creators across digital platforms	USA	Series D	231	Fast Growth
Groover	Groover is an innovative platform reinventing music promotion by guaranteeing feedbacks to musicians from relevant music influencers.	France	Venture	8.5	Steady Growth
Pod People	Pod People is the only on-demand workforce for audio production, with a vast network of hand-picked audio professionals across the globe	USA	Pre Seed	0.025	Fast Growth
Invideo	Invideo is re-inventing video creation and making it accessible to the world	Singapore	Series B	52.5	Fast Growth
Statusphere	Connects Brands with Micro-Influencers	USA	Seed	0.125	Steady Growth
Woomio	Woomio enables brands, agencies, retailers, and online influencers to find each other and measure on their collaborations.	Denmark	Seed	3.6	Steady Growth
Insense	Insense is a data-driven creative platform helping brands to get mobile-first video content from a network of 35,000 video creators	USA	Seed	1.5	Steady Growth
Influencity	The most completed AI-powered influencer marketing platform for worldwide brands and agencies.	Spain	Convertible Note	1.1	Steady Growth

 

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